Saudi's Tanmiah Elevates Culinary Innovation With 'Top Chef' Sponsorship

Tanmiah Food Company, a leading name in halal poultry production in the region, announced its third consecutive year of sponsorship for the acclaimed 'Top Chef' programme. This collaboration is part of the company's comprehensive 360 Marketing Campaign, showcasing its commitment to excellence and innovation in the culinary field. 'Top Chef', a reality competition show broadcast on 'MBC' across the MENA region, attracts a wide audience, including a significant portion of the Saudi population interested in cooking and culinary arts.

The partnership with Top Chef allows Tanmiah to present its high-quality poultry products to a diverse audience of food enthusiasts. This strategic move is in line with Tanmiah's objectives of nurturing culinary talents and providing chefs with a variety of premium poultry options. The company's innovative offerings, such as the Omega-3 chicken range, cater to health-conscious consumers, highlighting Tanmiah's dedication to health, innovation, and sustainability.

Tanmiah's commitment to environmental sustainability is evident in its eco-friendly packaging, which contributed to the company being awarded the prestigious 'Product of the Year 2023 (GCC)' accolade. These practices align seamlessly with the values promoted by 'Top Chef', encouraging responsible culinary practices among its viewers.

Group CEO of Tanmiah Food Company, Zulfiqar Hamadani, expressed his enthusiasm for the ongoing partnership, stating, "Our continued sponsorship of the Top Chef programme for the third consecutive year reflects our unwavering commitment to culinary excellence, innovation, and creativity."

Tanmiah's recent launch of its "Growing for Tomorrow" brand equity campaign further reinforces the company's commitment to innovation and sustainability in the food industry. By utilising various communication channels, including TV, outdoor advertising, in-store promotions, digital platforms, public relations, and on-ground activations, Tanmiah aims to solidify its position as a household name and the go-to brand for high-quality halal poultry products.