Tanishq Launches Exclusive Akshaya Tritiya Gold Collection In The UAE

As the Akshay Tritiya festival nears, the UAE market is abuzz with anticipation for the special occasion, which is deeply rooted in tradition, prosperity, and unity. The festival is known for encouraging the purchase of precious metals, symbolizing abundance and good fortune. In sync with this cultural festivity, Tanishq, a renowned jewellery brand, has introduced a special curated collection that marries the essence of tradition with contemporary design.

This exclusive collection includes a sophisticated blend of gold and diamond jewellery. Recognizing the contemporary preference for wearable and versatile pieces, Tanishq's offerings this season include lightweight necklaces, bangles, and earrings. These pieces reflect the brand's commitment to design excellence, exceptional craftsmanship, and superior product quality, ensuring that the traditional charm of Akshaya Tritiya is captured without compromising on style and elegance.

Image Courtesy: Tanishq

Aditya Singh, Head of Jewellery – International Business Division at Titan Company Limited, said: "At Tanishq, we believe in celebrating traditions and creating meaningful connections through our jewellery. Our new collection is a tribute to the spirit of Akshaya Tritiya, symbolizing prosperity, auspiciousness, and joy." He further highlighted the brand's efforts to make this occasion more special by offering up to 25% off on gold making charges and diamond bill value across a stunning range of 18K and 22K gold, diamonds, solitaires, Kundan, polki, and coloured stones starting May 1, 2024.

In a move to address concerns regarding fluctuating gold rates, Tanishq has introduced a gold rate protection scheme allowing customers to book jewellery with just a 10% advance payment. Additionally, the brand promises the best value for the exchange of old gold, ensuring transparency and purity in every transaction.

This assurance is further strengthened by the use of the in-house Karatmeter, a state-of-the-art spectroscopic device that provides a non-destructive method to accurately measure the purity of gold. Offered as a complimentary service in-store, it ensures customers receive the most accurate exchange value for their jewellery.