Nobu North Coast At OGAMI Launches, Elevating Egypt's Luxury Dining Experience

SODIC has heralded a significant milestone with the inauguration of Nobu North Coast at OGAMI, introducing the internationally acclaimed lifestyle brand to Egypt. This venture marks Nobu's first foray into the Egyptian market, offering a blend of contemporary Japanese cuisine and iconic design in a prime summer locale.

The design and atmosphere of Nobu North Coast reflect the brand's ethos of Kokoro, emphasizing a deep connection between its service, design, and the overall guest experience. The interior, conceptualized by the Rockwell Group known for its work with Nobu globally, embodies Mediterranean charm through Nobu's distinct design aesthetic. Making use of natural materials, light woods, and geometric patterns, the space offers an ambiance of sophisticated tranquility, catering to both the international crowd and local summer goers.

Ayman Amer, SODIC's General Manager, stated, "The arrival of Nobu at OGAMi marks a transformative moment for the North Coast. This partnership reflects our commitment to curating world-class experiences and introducing global icons to Egypt in a way that feels both thoughtful and distinctly local. Nobu is not just a restaurant; it encapsulates everything OGAMI stands for: intentional design, elevated hospitality, and a bold new standard for coastal living."

Beyond being a dining destination, Nobu North Coast is set to become a hub of cultural and social activity this summer. A lineup of curated events, cultural experiences, and international collaborations aims to foster unforgettable moments, celebrating Nobu's spirit and its new home in Egypt.

Nobu's arrival in Egypt is part of a broader vision for OGAMI, SODIC's pioneering development project along the North Coast. This 440-acre development, which recently received the "Master Plan of the Year" award at the 2025 Architecture Leaders Awards by Design Middle East, blends Japanese minimalism with Mediterranean elements to create a holistic lifestyle ecosystem focused on wellness, design, and hospitality.

Looking forward, SODIC plans to expand the Nobu brand within Egypt, including the introduction of Nobu Residences and a Nobu Hotel. These additions aim to offer a comprehensive Nobu lifestyle experience, from dining to living. Moreover, SODIC's strategy includes extending Nobu's presence to its flagship projects in The Estates and the Eastown District New Cairo (EDNC), further cementing its vision for luxury living throughout Egypt.