Sharjah Summer Promotions 2025 Concludes With AED 800 Million In Sales And Innovative Strategies

The Sharjah Chamber of Commerce and Industry (SCCI), alongside the Sharjah Commerce and Tourism Development Authority (SCTDA), wrapped up the 2025 Sharjah Summer Promotions with a grand event at City Centre Al Zahia. This campaign was pivotal in establishing Sharjah as a leader in shopping, tourism, and family entertainment, generating over AED800 million in revenue and significantly boosting the local economy.

Over 1,000 retail outlets, shopping centres, hotels, and tourist spots participated this year. Discounts reached up to 75% on various products from leading local and international brands. The 2025 edition introduced innovative strategies that combined retail with leisure activities to enhance visitor experiences.

A notable highlight was the introduction of "Shamsa", a new mascot representing summer joy, along with "Shamsa Entertainment City" at Expo Centre Sharjah. Additionally, a smart digital platform was launched to manage electronic raffles and improve visitor interaction during the event.

Khalid Jasim Al Midfa, Chairman of SCTDA, praised the campaign's achievements, noting its economic benefits and high visitor numbers. He stated that Sharjah is committed to blending tradition with modernity to provide unique experiences in tourism, retail, and entertainment.

Abdallah Sultan Al Owais, Chairman of SCCI, remarked that the campaign's success aligns with Sharjah’s strategic vision to establish itself as a sustainable commercial and tourism hub. He highlighted the importance of collaboration between public and private sectors in fostering a resilient and diverse economy.

Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, expressed satisfaction with how the campaign delivered an integrated family experience. He noted that meticulous planning and innovation made this shopping season a key driver for Sharjah’s retail and tourism industries.

This year's campaign successfully positioned Sharjah as a regional leader by offering diverse experiences that cater to both residents and tourists. The blend of retail promotions with leisure activities attracted significant attention from visitors across various demographics.

With inputs from WAM