Revolutionizing Live Events: SES Live! Teams Up with Ethara in the Middle East

In a significant move to bolster live entertainment offerings across the Middle East, SES Live! and Ethara have embarked on a strategic collaboration. This partnership is set to bring a myriad of high-caliber events to local stages, enhancing the area's appeal as a top choice for global entertainment tours.

The union of SES Live! and Ethara marks a promising development for entertainment enthusiasts in the UAE and neighboring countries. By pooling their resources and expertise, the two entities plan to introduce a diverse array of performances to the region. Notably, audiences can anticipate the arrival of celebrated productions like Disney on Ice and Cirque du Soleil, with additional top-tier events to be announced. This collaboration not only promises to enrich the cultural landscape but also to provide memorable experiences to a wide audience base.

Ali Haidary, CEO and Founder of SES Live!, expressed enthusiasm about the partnership, highlighting the opportunity to bring globally recognized productions closer to fans in the Middle East. "As the Middle East's leading live entertainment promoter, SES Live! has delivered some of the world's most renowned family entertainment experiences across the region. We are honored and excited to partner with Ethara in this unique collaboration. With their unrivaled network and industry expertise, we look forward to expanding our reach further by bringing more globally renowned productions to audiences across the UAE, GCC, and beyond," Haidary stated.

Echoing this sentiment, Saif Rashid Al Noaimi, CEO of Ethara, pointed to the growing appetite for live entertainment in the region. He underscored the synergy between the two companies, stating, "The demand for live entertainment in the Middle East is at an all-time high, and Ethara is committed to driving the industry forward by expanding our regional footprint and delivering world-class experiences to audiences. Our partnership with SES Live! brings together two industry leaders with complementary strengths - Ethara's unmatched event delivery and venue management expertise, and SES Live!'s exclusive relationships with globally renowned IPs. Together, we are looking to set new benchmarks for live entertainment in the region, ensuring that fans have access to the very best productions while reinforcing the Middle East's position as a key destination for world-class events".

This collaboration aims to extend the geographical reach of high-quality live shows, with plans to stage events in various cities across the UAE, Bahrain, Kuwait, Qatar, and Saudi Arabia. This initiative not only adds to the cultural vibrancy of the region but also solidifies its standing as a key hub for international entertainment.