SEASE Launches Flagship Middle East Store In Dubai Mall

SEASE, the Italian premium lifestyle brand co-founded by Franco and Giacomo Loro Piana, has officially unveiled its newest flagship store in The Dubai Mall, enriching the retail landscape of the United Arab Emirates with its unique blend of luxury and innovation. Situated within the elite precincts of Fashion Avenue, the store extends over an impressive area of 1400 sqft, marking a significant milestone in the brand's expansion.

The design of the new flagship store is a reflection of SEASE's commitment to combining minimalism with innovative aesthetics. Drawing inspiration from yachting and automotive design, the interiors feature advanced materials such as carbon fiber, teak wood, and sailing ropes. This fusion creates a space that is not only contemporary and inviting but also perfectly aligns with the brand's vision of high-performance, functional urban wear.

A Legacy of Excellence

SEASE is celebrated for its outstanding craftsmanship and avant-garde design, deeply rooted in a family legacy renowned for superior textiles and performance materials. The collection offers a sophisticated take on classic men's tailoring, reinterpreted to suit a contemporary, casual lifestyle. Additionally, the brand places a significant emphasis on high-performance activewear, catering to the needs of everyday urban life.

Statements from the Founders

Franco Loro Piana, CEO & Founder of SEASE, articulated the brand's aspirations, stating, "With this new brand, we aim to continue our family heritage of quality and Italian elegance through a more contemporary and functional lifestyle." He further highlighted the strategic importance of the partnership with the Almarri family for the brand's growth and expansion in the GCC region, recognizing it as a crucial market for luxury brands. Loro Piana expressed confidence in the alignment of SEASE's product lifestyle with the preferences of Dubai's young and modern consumers.

Khalifa Almarri, Managing Director of Almarri Investments, shared his enthusiasm for the partnership, remarking on his initial encounter with the brand at the Milan flagship store. Almarri praised the brand's unique combination of quality, traditional elegance, and modern design. He noted, "As young entrepreneurs, we share the same values and visions with Giacomo and Franco Loro Piana, thus we are honored for this partnership and to introduce such an exciting brand in Dubai."

The opening of SEASE's flagship store in The Dubai Mall signifies not only a notable expansion for the brand but also adds a new dimension to Dubai's luxury retail offering. With its innovative approach to design and a strong emphasis on quality and functionality, SEASE is poised to cater to the discerning tastes of Dubai's sophisticated clientele.