Saudi Designer Mohammed Ashi To Craft Uniforms For Riyadh Air's Cabin Crew

In an exciting development for the aviation and fashion industries, Mohammed Ashi, the Saudi designer behind the prestigious Paris-based label Ashi Studio, has been chosen to design the inaugural cabin crew fashion line for Saudi Arabia's upcoming airline, Riyadh Air. This collaboration marks a significant step for Riyadh Air as it gears up for its maiden flight slated for 2025.

The announcement was made ahead of the Haute Couture Week in Paris, where Ashi is expected to unveil the uniform design concepts and reveal his inspiration behind these creations between June 22-27. The full uniform launch is eagerly anticipated later this year, promising a blend of fashion and functionality tailored for the skies.

Riyadh Air's CEO, Tony Douglas, expressed his confidence in Ashi's designs, highlighting the importance of the cabin crew fashion line in making a memorable first impression on passengers. "The cabin crew fashion line is one of the first things our guests will see when they board our aircraft in 2025, and we are confident that Ashi's unique designs will leave a lasting impression," Douglas remarked, underscoring the role of the uniforms in enhancing the onboard experience.

Ashi's Vision for the Project

Ashi expressed his honor in being selected to design the airline's first-ever cabin crew fashion line. "The airline will play an important role in the future of Saudi Arabia by making Riyadh one of the world's key destinations," Ashi stated, reflecting on the significance of the project for the nation. His anticipation to share the fashion line with the world and to see the Riyadh Air team donning his creations in 2025 mirrors his commitment to excellence and national pride.

A Trailblazer in Fashion

Ashi's contributions to the fashion industry have been widely acknowledged. In 2023, he became the first couturier from the Gulf region to be invited as a guest member of the Fédération de la Haute Couture in Paris. Additionally, his inclusion in the Business of Fashion's BoF 500 list in the same year marked him as the first designer from the Gulf to be recognized for shaping the global fashion industry. His designs have captured the attention of international celebrities, including Beyonce, Lady Gaga, and Penélope Cruz, further establishing his status as a leading figure in haute couture.

This collaboration between Ashi Studio and Riyadh Air not only signifies a merging of Saudi innovation in both the aviation and fashion realms but also highlights the Kingdom's ambitious vision for the future. As Riyadh Air prepares to take to the skies in 2025, passengers can look forward to experiencing a journey that marries luxurious comfort with unparalleled style, thanks to Mohammed Ashi's visionary designs.