Riyadh Air Unveils Crew Uniforms At Paris Haute Couture Week Designed By ASHI Studio
Riyadh Air, Saudi Arabia's new world-class airline, and Saudi fashion designer Ashi, founder of Parisian couture house ASHI Studio, unveiled the inaugural cabin crew uniforms in Paris. The glittering event took place after the couturier’s Haute Couture Week show on Thursday.
The exclusive line features dozens of male and female looks inspired by 1950s airline fashion, including timeless cashmere outerwear, fine wool dresses and trousers, custom leather footwear, amethyst earrings, and iconic pillbox hats.
The event was attended by senior stakeholders, diplomats, and celebrities who gathered to witness the historic moment. Riyadh Air and electric vehicle manufacturer Lucid also used the occasion to reaffirm their shared commitment to sustainable transport and eco-friendly practices. The two companies have an innovative partnership focused on co-marketing, commercial, and operational collaborations for guests.
Unique Amethyst Shades
Ashi has created entirely new color tones for the collection, such as Electric Amethyst for womenswear and Dark Amethyst for menswear. These unique shades pay tribute to Saudi Arabia's lavender fields and are rooted in Riyadh Air's primary color. The full collection is set to launch early next year. The designer took inspiration from Riyadh Air's aircraft livery to create bespoke colors that complement the cabin interiors, which will be revealed later this year.
The Paris runway showcased 10 womenswear looks accompanied by trademark shoes and hats, along with five menswear looks. The fashion collection will be worn by Riyadh Air cabin crew, pilots, concierges, and airport agents and can be changed seasonally to keep the styles fresh throughout the year.
Distinctive Riyadh Air Elements
Ashi incorporated distinctive elements from Riyadh Air into the designs, such as the iconic canopy twist found in the brand's logo. The coats and jackets worn at the Paris launch also feature modern lines similar to those seen in the airline's emblem.
Riyadh Air CEO Tony Douglas said: "This has been a landmark occasion for Riyadh Air, and it shows just how far we’ve come in a short space of time. For a start-up airline to be showcasing our new fashion collection during Haute Couture Week in Paris shows what an impact Riyadh Air is having globally. Working with Ashi on these designs has been a tremendous experience for all of us and we’re all very proud to be able to show off the creations and the full range early next year.
"We have no doubt that the fashion line will soon be recognizable to people all over the world, and that the designs will leave a lasting impression on our guests by the proud team members that wear them. When you get up close to the garments you can see the level of detail and intricacy that Ashi has included, which is in complete alignment of our values and attention to detail at Riyadh Air."
Ashi, Founder and Creative Director of ASHI Studio, added: "This is an amazing collaboration where fashion is helping to make an airline modern with completely unique looks. It shows that Riyadh Air has no limits and that luxury and attention to detail is key across every aspect of the experience. It’s another first for Riyadh Air and I’m proud to collaborate with the airline.
"There is a practicality aspect of the fashion line that means it’s easy and comfortable to wear. We wanted to have the theme of the collection to pay homage to the golden age of aviation, so I took that literally and went back to the 1950s when luxury aviation was at its peak. What we’ve done here is modernized the lines and pushed them to be more relevant but with the glamour of the golden era,"
Riyadh Air is set to make its maiden flight in 2025, aiming to revolutionize air travel through premium experiences for both guests and team members while setting new industry standards through innovation.
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