Discover Dubai: Bollywood Stars Saif Ali Khan And Daughter Sara Ali Khan Feature in New Family Tourism Ad
Dubai Department of Economy and Tourism has unveiled its latest campaign, "Dubai, A Whole New You," featuring Bollywood stars Saif Ali Khan and Sara Ali Khan. The campaign highlights their evolving father-daughter relationship against Dubai's vibrant backdrop.
The campaign video captures Saif and Sara's dynamic bond, filled with openness and playful banter. Their interactions resonate emotionally with viewers as they explore Dubai's stunning attractions.
Saif and Sara engage in friendly competition at the Real Madrid World theme park, the first of its kind globally. They also enjoy cruising in a Jet Car and dining at Krasota, an Instagrammable hotspot offering an immersive 360-degree experience with each course.
The duo's adventures continue as they discover new facets of each other's personalities. Saif takes over Sara's Instagram, while Sara confidently drives the Jet Car, showcasing their strong familial bond.
The essence of "Dubai, A Whole New You" is about families reconnecting through unique experiences. Saif and Sara take a break from their busy lives to enjoy Dubai's offerings, creating cherished memories together.
Bader Ali Habib, regional head of proximity markets at Dubai Department of Economy and Tourism, stated, "As we launch our new campaign, our steadfast focus remains on enriching Dubai's tourism offerings for Indian families. Dubai offers an array of captivating experiences spanning art, culture, adventure, gastronomy, as well as retail and outdoor attractions that are second to none. Through this campaign, we reaffirm our commitment to setting global benchmarks in tourism, inviting families across the country to create their own cherished moments in the heart of this vibrant destination."
Saif Ali Khan expressed his delight in collaborating with the campaign: "It has been an absolute honour to collaborate with the Dubai Department of Economy and Tourism for their inspiring campaign, 'Dubai, A Whole New You.' Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience. Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together."
Sara Ali Khan added her thoughts: "It was amazing to discover Dubai through my abba's eyes, and of course to take him to cute, Instagrammable spots. I love family vacations, and this one was particularly special as it allowed me to hang out with my dad and take him on fun adventures. I love setting off on short getaways from India, and Dubai has something new and interesting to offer every time I visit, creating memories that will last a lifetime."
The campaign showcases various activities appealing to all age groups. From young couples to kids and parents, Dubai offers exciting travel experiences year-round. Visitors can enjoy theme parks, watersports activities, world-class shopping malls, and iconic landmarks like the Burj Khalifa.
This initiative aims to bring families closer by providing opportunities for bonding through shared adventures. The video highlights how Indian families can strengthen connections while exploring Dubai's diverse attractions.
Despite representing different generations, Saif and Sara find common ground in their explorations. Their time spent together in Dubai is invaluable as they share heartwarming moments away from their hectic schedules.
The campaign encourages families worldwide to visit Dubai and create lasting memories through its unique experiences. With its wide range of attractions catering to all interests and ages, Dubai remains an ideal destination for family vacations.
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