Rotana To Launch Rebranded Sea Beach Hotel In Egypt’s Sharm El Sheikh
Hospitality brand Rotana has embarked on a new venture to enhance its footprint in Sharm El Sheikh, Egypt, by entering into a franchise agreement with Nubia Sharm Tourism Projects.
Sharm El Sheikh, renowned for its picturesque Red Sea coastline, vibrant coral reefs, and perpetual sunshine, continues to be a magnet for tourists from around the globe. This Egyptian hotspot is a key player in the country's tourism sector, attracting visitors with its natural beauty, array of entertainment options, and cultural richness.
This collaboration aims to upgrade and rebrand the Sea Beach, Edge hotel, marking a significant expansion for Rotana, which boasts over 100 hotels across regions such as the Middle East, Africa, Eastern Europe, and Turkiye.
The newly signed agreement is a strategic move by Rotana to introduce 30 hotels under its "Edge by Rotana" brand by 2027. Launched in 2023, the Edge by Rotana brand caters to independent hotels, allowing them to retain their unique identities while availing themselves of Rotana’s expansive network and expertise in delivering top-notch hospitality services.
The Sea Beach, Edge hotel, soon to be renamed Sea Beach Hotel, Edge, is currently undergoing extensive renovations. This makeover includes the addition of 234 rooms and suites to the existing 470, with the project expected to conclude in 2025. This expansion will not only introduce the first Edge by Rotana brand hotel in Egypt but also add a total of 704 rooms to Rotana's burgeoning portfolio.
Upon completion, guests at the Sea Beach, Edge will have access to a wide array of amenities designed to ensure an unforgettable stay. The resort will boast 14 food and beverage outlets, five swimming pools including one for children, and a modern water park featuring 28 slides, a lazy river, ensuring fun for all ages. Additionally, a 250-metre sandy beach and a 1km fixed pier will provide ample opportunities for relaxation and exploration. The property will also offer a kids' club, a wellness center, a gym, a conference hall, and a medical clinic, catering to all guest needs.
"We are delighted to partner with a prestigious brand with a long-standing reputation for providing exceptional and innovative hospitality services such as Rotana," expressed Mohamed El Hagary, Owner of Nubia Sharm for Tourism Projects.
He highlighted the renovation of Sea Beach, Edge as a crucial step in their mission to establish a world-class destination that epitomizes luxury, comfort, and entertainment in Sharm El Sheikh.
Philip Barnes, CEO of Rotana, reflected on the partnership's significance, stating, "We are delighted to partner with Nubia Sharm Touristic Projects and launch the premium Edge by Rotana brand in Egypt. This partnership is in line with our strategic vision to expand our presence in key regional markets, allowing more travelers to experience Rotana's signature hospitality standards.
"The renovated Sea Beach Aqua Park & Spa will offer an exceptional design that combines modernity, positive energy and unique hospitality standards, making it the ideal choice for travelers seeking a vibrant stay."
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