ROSHNEXT: A New Initiative By ROSHN Group To Transform Real Estate Experiences In Saudi Arabia

Saudi Arabia's ROSHN Group, a prominent player in the real estate development sector and a subsidiary of the Public Investment Fund (PIF), has unveiled its new innovation hub, ROSHNEXT. This initiative is set on revolutionizing the real estate industry by creating user-centered experiences, fostering growth, and setting new benchmarks through collaboration and innovation.

ROSHNEXT is committed to transforming innovative ideas into practical solutions by building partnerships, embracing advanced technologies, and propelling the Group's aim to spearhead significant innovation and transformation in the industry.

With the introduction of ROSHNEXT, the ROSHN Group is doubling down on its dedication to innovation, marking it as a foundational strategy. The company has already launched several groundbreaking projects, such as the ROSHN Group's Mobility Experience and two rounds of the ROSHN Hackathon, alongside a digital platform that oversees real estate transactions, contributing to nearly 50% of the Group's sales.

Furthermore, the ROSHN Group has initiated the ROSHN Visionaries program for its staff, which has led to over 125 creative proposals and countless training hours. A third installment of this initiative is on the horizon, this time including external partners along with its employees.

ROSHNEXT plans to bolster the ROSHN Group's collaborations with premier innovation centers locally and around the globe, and will further the Group's investment in startups focused on digital transformation. This initiative positions the ROSHN Group as a nurturing ground for forward-thinking ideas and ventures. By utilizing its diverse asset strategy, ROSHNEXT aims to test and implement novel solutions across different sectors, reinforcing the Group's innovative leadership.

The mission of ROSHNEXT extends beyond enhancing operational efficiency and creating value. It seeks to redefine innovation by venturing outside the conventional boundaries of real estate to diversify income sources and cultivate new ecosystems. Central to its strategy is the emphasis on human-centered innovation, aiming to improve people's lives through the integration of smart technologies and modern design. This approach aligns perfectly with the objectives of Saudi Vision 2030, focusing on economic diversification and improving the standard of living.

At the heart of the ROSHN Group's ambition, ROSHNEXT is poised to ignite transformative projects and initiatives poised to redefine the future landscape of real estate. It aims to contribute significantly to diversifying the Saudi economy and elevating the quality of life, in line with the national goals for 2030. Through this initiative, ROSHN Group is not just envisioning a new direction for real estate but is actively paving the way for a future where innovation leads to sustainable and inclusive growth.