Ritviz To Headline SOBO's Festival At IRIS Dubai In October

On October 5, 2025, the acclaimed South Asian music experience dubbed SOBO will take place at IRIS Dubai, Meydan, promising an afternoon filled with continuous music and entertainment.

Featuring renowned music artist Ritviz, celebrated for international hits such as Udd Gaye and Liggi, the festival will see him perform alongside SOBO’s resident DJs Nitesh, Gautam, and Harry.

Since its inception, SOBO has swiftly become a cornerstone for South Asian culture in Dubai, transitioning from a weekly brunch to a cultural movement. Celebrating its third anniversary, this festival embodies the pinnacle of SOBO’s journey, showcasing live performances, entertainment, and pop-up activations.

Kanika Bhatia, co-founder of SOBO, expressed, "SOBO has always been about more than music; it's about building a community around shared culture and unforgettable moments. This anniversary marks a new chapter for us, and celebrating it as a festival at IRIS felt like the perfect way to thank our audience for the incredible support over the past three years."

Entry tickets begin at AED 150, with options for table bookings starting from AED 1,500. Tickets are available for purchase online at sobodxb.com. Set to unfold from 2 pm to 9 pm on October 5, 2025, this festival will be hosted at IRIS Dubai, Meydan.