UAE’s First Certified Zaphira Salon: Refresh Ladies Sets A New Standard for Curly Hair Care

Dubai-based Refresh Ladies Salon has recently earned the distinction of being the first salon in the UAE to be officially certified for its "Essential Curls Ritual" technique by Zaphira Nature. This accolade marks Refresh as a leader in the care and styling of textured hair, using Zaphira's full line of clean, vegan products.

The salon, renowned for its approach to beauty, now boasts the capability to assist clients with all aspects of textured hair care. Following extensive training in Zaphira's specialised curl care methods, the team at Refresh can guide clients through a complete routine. This includes cleansing, conditioning, defining, and finishing their curls, enabling women to confidently flaunt their natural hair texture.

"We're thrilled to recognize Refresh as the first certified salon for our Essential Curls Ritual," expresses Hanane Bouchouicha, the Algerian entrepreneur behind Zaphira Nature. Her words reflect a shared vision between the salon and Zaphira, focusing on exceptional textured hair care and the use of clean, efficient products for curly hair.

This certification is not just a nod to Refresh's proficiency but also a step forward in Zaphira's aim to revolutionise haircare standards in the region, offering high-quality, environmentally friendly products to women with textured hair.

The collaboration between Refresh and Zaphira ensures that clients have access to the entire Souffle Méditerranéen collection both in-salon and for purchase. Additionally, clients benefit from personalized consultations that address their specific curl types and concerns.

"This isn't just about offering products," Hanane further explains, highlighting the goal to transform the salon experience for women with curly hair and set new benchmarks for textured haircare in the UAE.

Hanane Bouchouicha, the visionary founder of Zaphira Nature, has a diverse background in Accounting and Audit, with significant experience in various leadership roles across multiple industries up to 2020. Since launching Zaphira, she has been committed to celebrating and enhancing curly hair through the development of natural, vegan, and sustainable products.

As a passionate advocate for hair care and beauty, Hanane is dedicated to empowering women to love and care for their natural curls, all while balancing her roles as a businesswoman, wife, and mother.