Manchester City And PUMA Unveil Eco-Friendly 2024/25 Home Kit Celebrating Heritage

Global sports giant PUMA, in collaboration with Manchester City, unveiled the highly anticipated Home kit for the 2024/25 season on May 16, infusing Manchester's rich heritage directly into its design. The sky-blue jersey proudly features the trim of '0161', a nod to the club's Mancunian roots, symbolizing a deep connection with the city's culture and its people.

Manchester's distinctive '0161' dialling code transcends mere numbers, representing a vibrant sense of identity and community spirit. This symbol of Mancunian pride is now seamlessly integrated into the Home kit's design, inviting fans globally to embrace and celebrate Manchester's unique ethos.

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing at Manchester City, highlighted the importance of the kits in strengthening the bond between the club and its global fanbase. Gosling emphasized the inclusion of '0161' in the design as a strategic move to connect with fans on a more personal level and underscored the club's commitment to sustainability through PUMA's RE:FIBRE initiative.

The launch event was brought to life with the creativity and flair of Manchester, featuring local talent Mikey Taylor (Tays), a Mancunian rapper and City fan, who expressed his excitement at being part of the unveiling. Tays' contribution, a track celebrating Manchester's spirit, aims to resonate with City fans worldwide.

Marco Mueller, PUMA's Senior Head of Product Line Management Teamsport Apparel, shared his enthusiasm for the new kit, emphasizing its embodiment of Mancunian and Manchester City fandom. Mueller also highlighted the sustainability efforts, with the RE:FIBRE initiative marking a significant step towards eco-friendly production practices across PUMA's football jerseys.

The RE:FIBRE technology focuses on repurposing textile waste into new, high-quality materials that can be recycled multiple times. This initiative not only champions sustainability but also sets a new standard in the production of sports apparel.

The Home kit, available in Replica and Authentic versions, incorporates advanced technology for optimum comfort and performance. The Replica jersey, designed for fans, features dry-CELL sweat-wicking technology and is made from at least 95% recycled textile waste, blending style with sustainability. The Authentic version, worn by professional players, boasts ULTRAWEAVE fabric for reduced weight and friction, ensuring top-notch performance.

In an innovative move, the new kit will also make its debut in the virtual world of Fortnite, where players can explore kit-themed experiences curated by Manchester City and PUMA. This digital integration will feature in popular creator-led games, offering fans a unique way to celebrate the launch.

The Manchester City Home kit is set to hit stores on May 16, available at PUMA stores, the official City store at the Etihad Stadium, mancity.com/shop, and select retailers worldwide. This launch not only signifies a celebration of Manchester's heritage but also underscores a commitment to sustainability and innovation in sports apparel.