Platinumlist's Groundbreaking Rebranding: A New Era For User Experience In MENA Region

Platinumlist, an entertainment discovery platform in the Middle East, has unveiled an extensive rebranding initiative. This move comes as a direct response to the burgeoning events industry within the MENA region, which has seen a sharp rise in demands for a more flexible, consistent, and personalised user experience.

The rebranding introduces a fresh visual identity, conceptualized around the idea of the platform being a "portal" to new experiences and emotions. This concept, developed in collaboration with the design studio Kidults, encapsulates Platinumlist's ambition to transcend beyond merely selling tickets to becoming a gateway to culture.

The new design features a cleaner, more striking visual system, coupled with improved user experience (UX) patterns. Additionally, the introduction of a dark mode, which is currently under development, aims to augment the user experience in various lighting conditions, such as during concerts or at the cinema.

"The decision to rebrand the platform was driven by several factors, including the company's expansion across the globe," said Cosmin Ivan, CEO at Platinumlist. "This growth presented challenges, as the previous brand identity no longer fully reflected the global and diverse nature of the company's offerings. The prior design was fragmented across different products, which sometimes made brand recognition more challenging for users and B2B partners."

In pursuit of a more inclusive and culturally relevant design, Platinumlist has taken significant steps by collaborating with type designers from the UAE and Saudi Arabia to create a new Arabic typography system. This endeavour aims to ensure that the platform's visual identity is flexible and inclusive, with a logo that harmonises with its Latin counterpart.

"Platinumlist came to us with a bold ambition — to go beyond selling tickets and become a true cultural portal," said Mike Shishkin, Creative Director at Kidults. "It wasn't just about a new look, but about rethinking the brand's role, story, and the entire product experience. We worked closely with the Platinumlist on brand strategy, visual identity, UI and content tools. And we're proud to be a part of transforming ticket sales into inspiration."

As part of the rebranding, Platinumlist is implementing a unified design system across all brand materials. This initiative aims to ensure that delivery is quicker, branding is more consistent, and communication adopts a more human and expressive tone.

The incorporation of user feedback tools into the development process signifies a move towards more research-informed product development, demonstrating the platform's dedication to continuously refining its offerings based on user input.

Since its inception in 2009, Platinumlist has evolved significantly, now boasting the successful ticketing of over 100,000 events across 20 varied categories and extending its reach beyond the GCC and MENA regions to a global audience. The platform's redesign aims to streamline the process of discovering and booking event tickets, making it more efficient and user-friendly.