Oris Launches Sustainable Watch Box For Global Recycling Day

In a bid to align with Global Recycling Day, Oris, a prominent Swiss watchmaker, has unveiled the Sustainable Watch Box. This eco-friendly packaging solution emphasizes the brand's dedication to environmental preservation. Constructed from recycled and recyclable materials like cardboard and paper, it boasts a modular, lightweight design that significantly diminishes plastic usage by 1.5 tonnes each year. Moreover, its collapsible nature cuts down both its weight by 65% and volume by half, contributing to a reduction in carbon emissions. Commencing February 2024, these boxes will feature recycled paper cards equipped with a QR code, granting access to the MyOris platform for warranties and detailed watch information.

Oris has established itself as a trailblazer in the realm of sustainable luxury, marrying meticulous craftsmanship with eco-conscious initiatives. The Aquis Date Upcycle exemplifies this commitment, featuring dials crafted from recycled PET plastic. Each watch flaunts a unique design, symbolizing the wearer's personal tie to Oris's conservation efforts. This innovative approach not only showcases the brand's dedication to environmental protection but also highlights that luxury and sustainability can coexist to foster a positive impact on the planet.

Oris's resolve to champion eco-friendly practices extends beyond innovative product packaging and unique watch designs. The brand's environmental ethos is further exemplified through its affiliation with the Reef Restoration Foundation since 2018, aimed at mitigating the adverse effects of climate change on coral reefs. Co-CEO Rolf Studer expresses the brand's pleasure in supporting such a cause, stating, "Oris is climate neutral and committed to the UN's 17 Sustainable Development Goals. Supporting the Reef Restoration Foundation is a joy and we're delighted to shine a light on their work to counter the effects of climate change on the world's reefs."

Moreover, Oris's efforts to promote sustainability are evident in its choice of ambassadors and partnerships. The brand collaborates with influential figures and organizations, such as the UNHCR Goodwill Ambassador Yusra Mardini and her foundation, to address the global crisis of displacement. By partnering with entities like France's Ligue de Football Professionnel, cricket's Marylebone Cricket Club, and the New York Yankees, Oris widens its impact, engaging in social and environmental projects that resonate with its mission.

Central to Oris's sustainability mission is its certification as a climate-neutral entity by ClimatePartner. This accolade underscores Oris's commitment to reducing its carbon footprint, with an ambitious goal to cut emissions by 10% every year through its Emissions Reduction Programme. This initiative is a testament to the brand's proactive approach to environmental stewardship, positioning Oris at the forefront of sustainable luxury.

Oris sets a benchmark in the luxury watchmaking industry by intertwining exceptional craftsmanship with a steadfast commitment to environmental conservation. By pioneering sustainable innovations and fostering partnerships with organizations and individuals dedicated to social and environmental causes, Oris not only produces watches of distinction but also contributes meaningfully to the global sustainability effort. Through initiatives like the Sustainable Watch Box, the Aquis Date Upcycle, and collaborations with conservation projects, Oris exemplifies how luxury brands can play a pivotal role in driving positive environmental change.