OMEGA Launches 'My Little Secret' Campaign With Aqua Terra 30 Mm Collection

OMEGA has launched a captivating campaign entitled "my little secret," introducing the Aqua Terra in a new 30 mm size, especially appealing to a modern audience looking for adaptable and stylish watches. This innovative collection comprises 12 unique models, allowing for a personal touch in the selection process.

It features a variety of eye-catching dials and is crafted from luxurious materials including 18K Moonshine™ Gold, 18K Sedna™ Gold, stainless steel, and elegant two-tone combinations, catering to diverse tastes and preferences.

The campaign showcases the expertise and creativity behind OMEGA's latest movement, designed exclusively for the new collection's compact size. The Master Chronometer Calibre 8750 is incorporated into the stainless steel and two-tone variants, while the 18K Sedna™ Gold models house the Master Chronometer Calibre 8751.

Raynald Aeschlimann, President and CEO of OMEGA, emphasises the significance of the unseen components, stating, "The most beautiful part of the watch is the one you cannot immediately see. Our new calibres represent OMEGA's highest expression of precision engineering, hidden within yet defining the watch's essence."

The "my little secret" campaign breaks new ground by capturing a moment of intimate revelation, where the Aqua Terra 30 mm emerges as a cherished secret shared among individuals. This narrative is brought to life through a film that depicts the watch being passed from one person to another, symbolizing the joy and beauty of sharing something truly special.

Adding to the allure of the campaign, OMEGA has brought together six remarkable women from varied backgrounds, each embodying excellence in her respective field. The distinguished lineup includes Ashley Graham, a pioneering model, entrepreneur, and advocate renowned for reshaping beauty standards; Danielle Marsh, a celebrated artist making waves in the K-pop scene; Tems, a Grammy-winning singer-songwriter acclaimed for her intricate musical arrangements; Marisa Abela, a BAFTA-winning actress known for her compelling roles; Ariana DeBose, an Academy Award-winning actress praised for her dynamic performances; and Sunday Rose Kidman Urban, a newcomer to the modelling world offering a fresh perspective.

The campaign's unique approach, combining personal stories with exquisite craftsmanship, underscores OMEGA's dedication to meeting the evolving desires of modern women. By offering a blend of elegance, versatility, and cutting-edge technology, the Aqua Terra 30 mm collection stands as a testament to the brand's enduring appeal and innovative spirit.