Minimalist Unveils New Luxury Store At Yas Mall, Abu Dhabi

Minimalist, a well-known local brand famous for its premium watches, jewellery, sunglasses, leather goods, and perfumes designed in Dubai, is delighted to announce the launch of its new store at Yas Mall in Abu Dhabi. The opening of this second store comes after the tremendous success of Minimalist's first outlet at Mirdif City Centre in 2023 and signifies an important step in the brand's regional expansion strategy.

This move demonstrates Minimalist's dedication to improving customer experiences and showcasing high-quality products for both men and women in the GCC who appreciate a minimalist lifestyle.

New Store Features and Location

The new store is situated strategically in Yas Mall and boasts a distinctive design with luxurious elements. Minimalist has included a VIP Room for a more personalised shopping experience and a gahwa serving area that incorporates local hospitality. The store's design showcases a golden component that symbolises luxury and elegance, perfectly aligning with the brand's identity of simplicity and beauty.

Ahmad Yousuf, founder of Minimalist, expresses his pride in the opening of their second store, calling it "a significant milestone in our journey." He adds that "this store is the fruit of our team's combined effort, capturing the essence of our brand in every detail." Yousuf emphasises their commitment to exceptional customer service and product quality as a proud local brand.

Why Yas Mall?

The decision to establish the second store at Yas Mall was influenced by customer demand. Abu Dhabi has emerged as a crucial location where most of Minimalist's clientele reside. The new store is considerably larger than the first one, providing ample space to showcase exclusive limited-edition items and an enchanting diamond watch collection.

Customers visiting the new store can anticipate an enhanced shopping experience featuring outstanding customer service and the chance to explore Minimalist's innovative designs and products. Special amenities such as the VIP Room and perfume unit aim to boost customer engagement, ensuring an immersive and unforgettable visit.

Unique Offerings

Like its predecessor, the captivating perfume counter at the new store guides visitors through the process of perfume creation up to the final products on display. A dedicated exhibit also reveals how genuine camel leather is transformed into luxurious leather goods made in the UAE.

As part of its ongoing regional growth, Minimalist's latest venture at Yas Mall embodies its vision that "simplicity is beauty." This endeavour underscores the brand's unwavering commitment to providing unmatched luxury and minimalist elegance to its discerning customers.

Minimalist was founded with an aim to create simple products inspired by Emirati culture and heritage. As a pioneer in designing watches with intricate details featuring Arabic numeral dials, Minimalist also proudly presents a collection of handbags and leather goods crafted from authentic camel leather handmade in the UAE. Each piece exemplifies Emirati craftsmanship along with their devotion to quality and tradition. For additional information, please visit www.minimalist.ae.