Middle East's Largest Fitness And Wellness Expo Announces New Venue And Dates In Dubai

The Middle East's largest annual fitness and wellness exhibition, comprising the Dubai Muscle Show, Dubai Active, and Dubai Active Industry, is set to return to Dubai from 25th to 27th October 2024. The event will be held at the Dubai Exhibition Centre in Expo City, a key hub with ambitious developments such as the Al Maktoum International Airport underway. With an expected 38,000 visitors, the exhibition will expand to 30,000 sqm and feature an outdoor activation area.

In partnership with Dubai Sports Council, Dubai Tourism, and Expo City, the 2024 edition will host 600 athletes and health and fitness influencers from around the world. The event will offer attendees a range of activities including inspirational talks, meet and greets with fitness industry celebrities, world-renowned competitions, group fitness classes, and business seminars. Over 400 exhibitors from 40 countries representing leading sports nutrition, fitness, wellness, and bodybuilding brands will also be showcased.

Convenient Access to the Venue

The new venue offers easy access for visitors through various transportation options such as the Metro leading directly to the exhibition halls, free parking for all attendees, regular free shuttle buses from the World Trade Centre to Expo City, and discounts on RTA taxis.

Tom Reece, Marketing Director at IEG Events, organizers of the exhibition said: "Over the past few years, Dubai Active, Dubai Active Industry, and Dubai Muscle Show have all grown exponentially. We're delighted to expand our offering to host even more exhibitors, activations and world-class talent. We will continue our unwavering commitment to the fitness and wellness industry and ensure that 2024 will be the best year to date."

Star-studded Lineup

Dubai Active is known for hosting superstar fitness trainers such as Kayla Itsines, Krissy Cela, Kelsey Wells in addition to James Smith and Chris Williamson. Meanwhile, Dubai Muscle Show has featured champions like Chris Bumstead (5x Mr. Olympia winner), Ronnie Coleman (8x Mr. Olympia), Phil Heath (7x Mr. Olympia), Kai Greene (3x Mr. Olympia Runner-up), among others.

Organized by Italian Exhibition Group (IEG) in collaboration with Dubai Sports Council, these events are part of IEG's portfolio which also includes Rimini Wellness in Italy - one of the premier events within the global fitness, wellness and sport sectors.

More information about the lineup and ticket sales will be announced soon. For further details on each event visit their respective websites: dubaiactiveshow.com/, dubaimuscleshow.com/ and dubaiactiveindustry.com/.