McDonald's UAE Partners With Emirates Red Crescent To Open First Free Medical Centre
McDonald's UAE has launched a new donation initiative in collaboration with Emirates Red Crescent to provide free healthcare services to over 3,000 patients monthly across the UAE. This initiative builds on a successful six-year partnership between the two organisations.
The Red Crescent Medical Centre in Al Ramla West, Sharjah, established in 2008 by Emirates Red Crescent, is the only facility in the UAE offering free healthcare to those in need, regardless of nationality, age or gender. The centre provides services across more than 18 departments, including general surgery, paediatrics, and internal medicine. It also operates a pharmacy that supplies essential medications and medical equipment such as wheelchairs.
McDonald's UAE's Commitment to Community Support
Walid Fakih, chief executive of McDonald's UAE, stated, "As a local business that has been operating in the UAE for three decades, supporting those in need has always been at the heart of our promise to the community. It is an honour to be extending our partnership with Emirates Red Crescent and to further support the Red Crescent Medical Centre, with the help of our generous customers."
Customers can contribute by donating at self-ordering kiosks in any McDonald's restaurant across the UAE or by converting their Rewards Points on the McDonald's app. Every 100 points equates to Dh1. All contributions will directly support the Red Crescent Medical Centre's mission of providing free healthcare to those in need.
Impact of Donations on Healthcare Services
Dr Mohammad Salem Al Junaibi, director of the Red Crescent Medical Centre, expressed gratitude for the continued support from McDonald's UAE. He said, "We are grateful to be further cementing our impactful partnership with McDonald's UAE to support the Red Crescent Medical Centre." He added that these donations are crucial for supporting up to 3,000 patients monthly and welcoming an average of 500 new patients each month.
The initiative follows the success of McDonald's UAE's Ramadan 2024 campaign, where Dh300,000 was donated to the Red Crescent Medical Centre through an in-app reward points donation drive. This move reiterates the value of such platforms in promoting ongoing charitable giving and tackling local humanitarian challenges.
Facilitating Customer Contributions
By donating at McDonald's restaurants or through their app, customers can directly contribute to improving healthcare access for thousands of individuals in need across the UAE. To date, more than Dh4 million has been donated by McDonald's UAE to Emirates Red Crescent.
"Emirates Red Crescent plays a huge role in positively impacting the local community," Fakih noted. "We will continue to work closely with them to provide support in any way we can. Through this ongoing initiative, we hope to support people in need and amplify the efforts of the Red Crescent Medical Centre."
This ongoing collaboration highlights how businesses and charitable organisations can work together effectively to address critical community needs and enhance public welfare.
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