Majid Al Futtaim Expands Luxury Offerings With Poltrona Frau's First Flagship Store In Riyadh

In Riyadh's Centria Mall, a premier destination for luxury shopping, Majid Al Futtaim has unveiled the first standalone Poltrona Frau store in Saudi Arabia. This significant development expands the brand's footprint in the GCC, showcasing Poltrona Frau's third store in the region as part of Majid Al Futtaim's plan to enhance its premium home offerings throughout the Middle East.

With offerings designed to appeal to both individual clientele and large-scale projects across various domains, including hospitality, corporate, and public spaces, the Riyadh flagship intends to bolster the brand's position in a market that values artisanal quality and timeless elegance.

Poltrona Frau's introduction to the Saudi market underscores a significant phase in its expansion within the GCC, highlighting the brand's resolve to meet the escalating demand for design-led, timeless living solutions. Through its partnership with Majid Al Futtaim, Poltrona Frau is poised for ongoing growth, solidifying its stature within the region's influential luxury marketplaces. This strategic move not only enhances the brand's regional presence but also affirms its commitment to offering high-quality, design-forward products to discerning customers across the GCC.

"Following successful openings in Kuala Lumpur, Bangkok and São Paulo, our presence in Riyadh strengthens our position in a region increasingly aligned with our values of timeless elegance and artisanal quality. In partnership with Majid Al Futtaim, this flagship store in Saudi Arabia will support both our residential and contract business growth, enabling us to serve both private clients and large-scale projects across hospitality, corporate, and public spaces," noted Nicola Coropulis, CEO of Poltrona Frau.

The carefully curated Riyadh store is an embodiment of contemporary home warmth and intimacy, brought to life by the multidisciplinary studio AMDL CIRCLE, led by architect Michele De Lucchi. It features a dedicated material library, allowing customers to personalize their interiors with a haute couture approach. The design integrates layered textures, warm tones, and artisan-crafted details, inviting customers into an immersive shopping experience that mirrors the comfort and elegance of a modern home.

Poltrona Frau's commitment to craftsmanship and design excellence is further showcased through live demonstrations by a master artisan. These demonstrations are part of L'Atelier dei Saperi, an initiative designed to preserve and transmit artisan skills across generations. This in-store event offers a rare insight into the meticulous handcrafting techniques that have characterized the brand for over a century, underlining its dedication to artisanal excellence.

The flagship store features an array of Poltrona Frau's renowned pieces, including the iconic 1919 armchair, Vanity Fair XC armchair, Archibald sofa, and selections from The Five Seasons Collection of 2025 and the 2024 Imagine Collection. Making its regional debut is the Blisscape Sofa by Ludovica Serafini + Roberto Palomba, fresh from its introduction at the Salone del Mobile and direct from the Milan flagship store. Additionally, the Mallorca Rug from Sahrai's Underwaterlife summer collection and products from Ceccotti Collezioni, acquired by Poltrona Frau in 2018, are also on display, showcasing the brand's dedication to quality and design.

"Saudi Arabia is a key growth market for Majid Al Futtaim and Poltrona Frau, as demand for premium, design-led living continues to rise. This opening builds on the brand's strong momentum following the world's first mall-based Poltrona Frau store at Mall of the Emirates and the launch of its localised e-commerce platform. It reflects our strategy to scale global brands across the region while delivering curated, high-quality omnichannel experiences," said Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle.