UAE: Majid Al Futtaim Launches Middle East's First Active Gaming Experience In Dubai

Majid Al Futtaim has introduced Activate, a groundbreaking entertainment concept at City Centre Mirdif, marking a significant step in its quest to revolutionize entertainment across the Middle East, Africa, and Asia. This initiative is the result of an exclusive partnership with Activate Games Inc., positioning Majid Al Futtaim as the sole provider of this active gaming experience in the Middle East. |

The collaboration underscores the company's dedication to broadening its entertainment offerings with dynamic and engaging options designed for families and communities throughout the region.Activate presents a revolutionary approach to gaming by merging physical activity with the excitement of video games and entertainment, catering to participants over the age of six.

This pioneering concept combines advanced technology with lively gameplay, featuring nine illuminated game rooms, over 50 interactive games, including the TikTok famous Mega Grid, and 100 levels ranging from simple to challenging. It invites individuals to test their physical and mental skills, share memorable experiences, and compete on a global leaderboard.

"The launch of the first Activate in the Middle East reaffirms our commitment at Majid Al Futtaim to deliver innovative and engaging entertainment experiences for our guests across the region. The unique blend of gaming, entertainment and physical activity complemented by cutting-edge technology offers something truly unique for friends and families looking to create great moments together," said Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment.

He added, "We are excited to embark on this journey with our strategic partners, Activate Games, and building on the success they have experienced in North America."

"Expanding Activate internationally and opening in Dubai is a monumental step for us. It represents the culmination of years of innovation, hard work, and belief in the power of active, immersive gaming. It signifies our commitment to bringing innovative experiences to diverse audiences around the world.

"Majid Al Futtaim is a powerhouse in the region, and we are excited to be part of that energy, creating a space where people can connect, challenge themselves, and have fun in entirely new ways. This expansion is just the beginning of our vision to redefine entertainment on a worldwide scale", added Adam Schmidt, Co-Founder & CEO of Activate Games.

Activate allows visitors to engage with one another in either a cooperative or competitive mode, enhancing the social aspect of gaming. This feature enables players to climb up the ranks and track their progress on the international leaderboard, thanks to the uniformity of game rooms across all Activate locations.

This aspect fosters a sense of community and global competition, encouraging players to make connections and compete against others worldwide.For those eager to dive into this new form of entertainment, tickets to Activate City Centre Mirdif are available at AED95 per player for a 60-minute session.