Jumeirah And GROUND Wellbeing Partner To Transform Luxury Wellness Experiences

Jumeirah, a leading luxury hospitality brand, is set to enhance its global wellness offerings through a strategic partnership with GROUND Wellbeing, an Irish skincare company known for its dedication to natural, sustainable products. This collaboration will see GROUND Wellbeing's range of body and skincare treatments introduced across Jumeirah's international portfolio, starting with The Peak Fitness Club & Spa at Jumeirah Carlton Tower in London in February 2025, followed by a launch at Jumeirah Marsa Al Arab in Dubai, with plans to expand into Europe, the Middle East, and Asia.

Niamh O'Connell, Jumeirah's Vice President of Wellbeing, expressed enthusiasm about the partnership, stating, "We are excited to collaborate with GROUND Wellbeing to bring a new dimension to our wellness offerings. At Jumeirah, we believe in the importance of harnessing natural ingredients that not only nurture the body but also promote longevity and wellbeing. Together, with GROUND, we are creating experiences that enrich the lives of our guests, to support a balanced and healthy mind and body."

Exclusive Wellness Rituals and Treatments

Jumeirah guests will be the first to experience GROUND's signature wellness treatments, including The Biome Facial and The Jet Lag Ritual, exclusively offered at Jumeirah Carlton Tower. The Biome Facial is designed to soothe highly sensitised skin, while The Jet Lag Ritual aims to restore the body's natural circadian rhythm, providing a deeply relaxing experience. These treatments are part of GROUND's commitment to addressing a range of wellness needs, from menopause and gut health to sleep and burnout, through purposeful self-care rituals.

Peigín Crowley, the founder of GROUND, shared her excitement about the collaboration, saying, "We are thrilled to partner with such a prestigious brand. This collaboration allows us to introduce our Irish skincare and body wellbeing philosophy to an international audience while offering guests an indulgent, rejuvenating experience that aligns with their values of meaningful wellness and sustainability."

A Holistic Approach to Skincare and Wellbeing

GROUND Wellbeing stands out for its holistic approach to skincare, combining centuries-old botanical knowledge with modern skincare technology. The brand prioritises natural, ethically sourced ingredients, free from harmful chemicals and toxins, and is 100% vegan and cruelty-free. This ethos aligns with Jumeirah's commitment to offering wellness experiences that not only cater to guests' aesthetic needs but also contribute to their overall wellbeing and longevity.

The partnership will introduce 12 GROUND Wellbeing treatments at Jumeirah Carlton Tower, including the Skin Biome Facial and the Jet Lag Ritual. The Skin Biome Facial, available in 60 or 90-minute sessions, aims to calm inflammation and promote healthy skin through probiotic-rich plant nutrition and therapeutic massage techniques. The Jet Lag Ritual, a 90-minute treatment, offers a tailored experience to align the body's rhythms, featuring deep relaxation techniques for evening and energising rituals for the morning or afternoon.

Jumeirah's collaboration with GROUND Wellbeing marks a significant step towards integrating sustainable, natural wellness solutions into luxury hospitality. This partnership not only enhances Jumeirah's wellness offerings but also sets a new standard for holistic guest experiences in the luxury hotel industry. Guests can look forward to indulging in these unique treatments, designed to rejuvenate the mind, body, and soul, starting in early 2025.