Hisense Launches 'BEYOND GLORY' Campaign With Iker Casillas For UEFA EURO 2024

Hisense, the global home appliance giant, has unveiled its latest campaign, 'BEYOND GLORY’, for UEFA EURO 2024™, featuring an iconic duo of football legends. Former Spanish international and celebrated Madrid goalkeeper Iker Casillas Fernández teams up with Germany's World Cup-winning captain Manuel Neuer. This collaboration sets the stage for a campaign that celebrates football's highest achievements, particularly emphasizing the role of exceptional goalkeeping in clinching EURO honors.

Casillas, widely regarded as one of football's greatest goalkeepers, brings his spectacular saving skills and winning reputation to the campaign as a Hisense Global Brand Ambassador. "I am delighted to partner with Hisense and join the 'BEYOND GLORY’ campaign which puts the spotlight on celebrating the world's best goalkeepers," said Casillas. He highlighted the significance of reliability, both for goalkeepers and Hisense's commitment to innovation that enhances customer lives.

As UEFA EURO 2024™'s official partner, Hisense is elevating the excitement with the 'Hisense BEYOND GLORY Tour’ in host nation Germany. This roadshow, visiting five host cities, offers fans a unique opportunity to experience Hisense's advanced display technology and the latest in smart-home appliances, perfect for game-watching. Attendees can also put their goalkeeping skills to the test against various shooting challenges.

Casillas will make personal appearances in Frankfurt and Berlin during the tournament to meet fans, aligning his role with the campaign’s interactive and fan-focused approach. His participation is set for late June in Frankfurt and around early July in Berlin, adding a personal touch to the 'Hisense BEYOND GLORY Tour’.

This campaign underlines Hisense's dedication to leading technology and superior quality, aiming for an enhanced lifestyle for its customers. Marking its third consecutive partnership with the UEFA European Championship, Hisense continues to forge strong connections with consumers worldwide through the universal language of football.