Greeneration Farm's Strategic Partnerships Boost UAE's Culinary Scene With Sustainable Ingredients

Dubai-based vertical farm, Greeneration, has formed strategic partnerships with renowned chefs and restaurants in the city, enhancing the dining experience for visitors seeking a gastronomic journey in the UAE. By utilizing advanced farming technologies, Greeneration promotes sustainability, reduces environmental impact, and provides fresh, locally sourced ingredients that are essential to Dubai's culinary scene.

Greeneration's vertical farming techniques ensure that all products are fresh, pesticide-free, and ready to be consumed. Their high-quality ingredients include over 70 customizable varieties of microgreens, edible flowers, and specialty leaves such as Shiso, Oxalis, Watercress, and Tagetes. They also offer popular microgreens like Pea Shoots, Basil, Mustard, and Arugula.

Roman Ulyanov, the Founder of Greeneration, expressed excitement about partnering with top chefs and restaurants in Dubai. He stated that their mission is to offer the finest locally grown ingredients to support sustainability and elevate the dining experience with their unique and flavorful products.

One of the key advantages of collaborating with Greeneration is their next-day "farm-to-kitchen" delivery service within Dubai. This ensures that the ingredients have the longest possible shelf life. Chefs appreciate the ease of incorporating these top-quality, sustainable products into their menus, enhancing every dish from breakfast bowls to premium steaks.

Greeneration's hyperlocal hydroponics vertical farming significantly reduces CO2 emissions and conserves up to 98% more water compared to traditional farming methods. This sustainable approach supports healthier ecosystems and helps restaurants and hotels achieve their sustainability goals.

The company has established partnerships with over 20 esteemed clients in Dubai, including Millennium Hotel & Resorts, Salmon Guru, Orfali Bros, Bistro Aamara, Girl and the Goose, Lulu & The Beanstalk, Atrangi Restaurant, Alici Restaurant, IHG Hotels & Resorts, Four Seasons, Iris Dubai, Jun's, Marriott, Intercontinental, KRASOTA, and more. These collaborations ensure that Dubai's fine dining establishments can offer dishes that feature the freshest and most flavorful ingredients.

In May, Greeneration participated in ExpoCulinaire 2024, where they showcased their commitment to providing exceptional ingredients and fostering collaborations within the culinary community. Chefs at the event used Greeneration's ingredients to create innovative dishes. The colorful edible flowers, such as Viola, Balsamina, Nasturtium, and Begonia, were particularly favored for their aesthetic and flavorful contributions to culinary creations. Greeneration also partnered with the International Centre for Culinary Arts (ICCA) and hosted a workshop on "Elevating Cuisine Through Edible Flowers," led by Ulyanov. The workshop featured Chef Durgesh from ICCA, who demonstrated innovative uses of Greeneration's products, including a fresh take on the classic Murg Malai Tikka.

Chefs and restaurants interested in exploring Greeneration's catalog can visit their website at Greeneration.ae. The company's sales team is available to assist with orders and inquiries, providing top-quality, unique, and sustainable ingredients for the culinary industry. To learn more about Greeneration's diverse product range, visit their website at www.greeneration.ae.