GMG Launches Modora Luxury Home Concept In The UAE

GMG, a well-being company, has introduced Modora, a new luxury home concept. This launch enhances its Home division and strengthens its role in the UAE's interiors and lifestyle retail market.

The UAE's interiors and furnishings market is expanding due to residential and hospitality development. There is a growing interest in design-led, sustainable products. Market data indicates that the country's home decor segment is on the rise and expected to grow significantly in the coming years. Additionally, the home-furniture market, valued at USD 2.19 billion in 2024, is increasing alongside real estate and retail growth.

UAE's Growing Interiors Market

Modora was developed to meet this demand by introducing a refined design philosophy that combines modern craftsmanship with timeless aesthetics. Its collection includes bedrooms, dining areas, living spaces, tables, rugs, glassware, and accessories. These offerings provide elegant and functional solutions for today's UAE interiors. The brand enhances GMG's ability to operate across various tiers of the home category.

Mohammad A. Baker, Deputy Chairman and CEO of GMG, stated: "At GMG, we are always committed to growth. The launch of Modora marks an opportunity to tap into a segment that is valued at about $3.7 million, with forecasts exceeding $5.7 million by 2033[1]. With Modora, we are expanding our presence in the premium interiors category and advancing our focus on supporting local talent, suppliers, and innovation across the retail value chain."

The introduction of Modora builds on GMG's first year of growth in its Home division. It reflects GMG's ongoing investment in sectors that bolster the UAE's non-oil economy and retail diversification efforts. Since establishing the Home division in 2024, GMG has curated a portfolio catering to the UAE's rising demand for quality design and lifestyle innovation.

Rob Canning, Vice President at GMG Home Division commented: "The UAE's growing population and thriving real estate market have driven strong demand for quality interiors and furnishings. With the launch of Modora, we're expanding our Home Division portfolio to better serve this demand while reinforcing GMG's commitment to operational excellence and long-term investment in the country's retail landscape."

Real Estate Growth Fuels Demand

Recent property data highlights this momentum with Dubai's real estate sales increasing by 40 percent in the first half of 2025 to AED 326.6 billion compared to AED 233 billion during the same period in 2024. The continued strength of the property market along with a surge in high-end residential projects is driving demand for premium interiors and luxury home concepts.