Kunafa Craze Continues: Galaxy Launches Limited-Edition Pistachio Kunafa In UAE And Qatar

The Kunafa chocolate is back — This time in Galaxy wrappers. The brand has unveiled the new flavour that promises to satisfy a unique regional taste: Galaxy® Pistachio Kunafa. This limited-edition offering combines the brand's renowned silky milk chocolate with a luscious pistachio and crispy kunafa filling. Priced at AED 30 per box in the UAE, this innovative confectionery is now up for grabs exclusively in the UAE and Qatar, but only for a limited period.

Mars Gulf has achieved a significant feat with this launch, marking its first venture into rapid product innovation within the Middle East. This initiative has been particularly noteworthy for its swift turnaround; the Galaxy Pistachio Kunafa was ideated, produced, and brought to market in just four months. This speed and efficiency were made possible by Mars' flexible local manufacturing approach, which emphasizes quick response to consumer demands without compromising the high-quality Galaxy is known for.

The introduction of the Galaxy Pistachio Kunafa comes at a time when the kunafa chocolate segment is experiencing remarkable growth, with over 40 brands having joined the fray since the start of the year. This flavour alone has contributed to 45% of the category's growth over the last quarter. Galaxy's decision to launch its own pistachio kunafa variety was driven by a clear consumer desire for such a product from this particular brand, underscoring a direct response to market trends and consumer preferences.

Ekaterina Pichugova, General Manager at Mars Gulf, elaborated on the motivation behind the new flavor, stating, "Consumers were asking for pistachio kunafa — and they wanted it from Galaxy." She further added, "This limited-edition creation is more than just a product—it's a response to what consumers here are craving. Our ability to innovate quickly and produce locally has allowed us to bring it to market with exceptional speed, precision, and quality."

For those seeking a treat that’s both indulgent and portion-controlled, the Galaxy Pistachio Kunafa might just be the perfect choice. Each box features eight individually wrapped pieces, making them ideal for enjoying a small treat, sharing with friends, or even as a thoughtful gift.

The brand promises an experience of unparalleled indulgence in every bite, embodying the slogan, "Filled with kunafa. Wrapped with pleasure. One perfect bite is all it takes."