folly Brasserie Has A New Address In Dubai — Address Montgomerie
Address Montgomerie in Emirates Hills has become the new home for folly Brasserie, a dining concept that has redefined innovation since its inception in 2017. Originally known as folly, the establishment quickly rose to prominence within Dubai's vibrant food scene, securing prestigious awards such as the Michelin Guide's Bib Gourmand for two consecutive years, among other accolades.
The evolution from folly to folly Brasserie signifies a leap forward, blending the essence of traditional European brasserie cuisine with a modern twist. Diners are treated to a menu that spotlights ingredients and showcases dishes prepared with exceptional skill.

Naim Maadad, the Chief Executive and Founder of Gates Hospitality, expressed his excitement about the launch, highlighting the venue's alignment with the brasserie's elegant yet approachable ambiance.
"We're absolutely delighted to introduce folly Brasserie at Address Montgomerie - a location that perfectly complements the brasserie's refined yet welcoming style. Our vision is to offer guests a memorable dining experience that combines the vibrancy of a contemporary European brasserie with the warmth and familiarity that folly has always been known for. We can't wait to welcome everyone to this exciting new chapter in folly's ever-evolving story," Maadad stated.
The brasserie's design mirrors its culinary philosophy, featuring a glass-encased conservatory look complemented by high ceilings and heritage-green accents. The serene atmosphere is enhanced by indoor and outdoor water features, with a private dining option for more intimate gatherings. Its expansive terrace, overlooking picturesque landscapes, sets the stage for unforgettable meals under the sky.
Sustainability stands at the core of folly Brasserie's ethos, mirroring a broader industry trend towards responsible dining. The establishment prides itself on sourcing ingredients sustainably, curating a selection of biodynamic and organic wines, and fostering relationships with local and international producers.
The introduction of folly Brasserie at Address Montgomerie marks the brand's latest milestone, signifying its adaptability and sustained excellence in Dubai's competitive dining landscape. With its rich heritage, string of accolades, and dedication to quality, folly Brasserie is poised to captivate food enthusiasts seeking a dining experience that is both sophisticated and heartwarming.