UAE's FIX Dessert Chocolatier Set To Make UK Debut At Harrods With Unique Creations

In a significant expansion, FIX Dessert Chocolatier, the creator of 'The Original Dubai Chocolate,' is set to make its debut in the UK. This marks the brand's first venture outside the UAE. Known for its unique blend of flavors and innovative creations, FIX has captivated the taste buds of many and has now set its sights on the British market.

For nearly a month, from October 27 to November 23, Harrods, the iconic department store, will host FIX. This partnership highlights the chocolatier's vibrant and unconventional branding alongside Harrods' capacity to offer exclusive and enchanting shopping experiences. Visitors can expect to indulge in FIX's extraordinary chocolates, complete with the brand's distinctive flair.

FIX's journey to international recognition began with the viral sensation of its 'Can't Get Knafeh of It’ chocolate bar in January 2024. Combining the sweet taste of knafeh and pistachio with high-quality chocolate, this product quickly garnered a vast international following, eagerly anticipating its arrival in their local markets. The UK's introduction to FIX is a response to this growing demand.

Sarah Hamouda, co-founder of FIX Dessert Chocolatier, reflected on the brand's expansion with enthusiasm. "This is such a full-circle moment. FIX has always been about blending cultures; in this instance, my London upbringing and Egyptian roots with Dubai's unstoppable energy. Launching our first international pop-up with Harrods just felt right. We can't wait to see how UK customers react when they step into our world."

The introduction of FIX Dessert Chocolatier to the UK market is facilitated by Imagine FMCG, signifying a new chapter for the Dubai-based brand as it ventures into new territories. This move underscores FIX's rapid rise in popularity and its ability to capture the imagination of a global audience with its inventive and visually striking chocolate creations.