Etika Jewels And Amanda Rushforth Unveil Sustainable Ring Collection

Etika Jewels and Amanda Rushforth, an established environmental advocate have teamed up to design an exclusive capsule collection of rings. Through inspired designs, the rings showcase the creators' shared commitment to reducing environmental impact and embracing solidarity during a challenging period in the region. Dedicated to crafting high-quality, ethical jewellery, the seamless partnership supports Etika Jewels' ongoing commitment to conscious luxury. With Amanda's unparalleled personal and professional dedication to sustainability, this collaboration is grounded by collective values and shared ethos.

Comprised of nine environmentally inspired creations, each meticulously crafted ring tells its own story of commitment and beauty.

• The Wave is a homage to Amanda's love for the ocean, encapsulating the majestic power and serenity of the sea.
• The Eye is a symbol of vigilance and self-protection, encouraging wearers to remain conscious of their environmental footprint.
• The Wrap adorned with vibrant red gems is a celebration of the ever-present, transformative nature of love.
• The Sun and The Moon represents the enduring, cyclical beauty of the natural world
• The Knot stands as a binding promise of personal and environmental integrity.
• The Trio, a set of and stackable singlets made for everyday wear, symbolizing elegance and flexibility.
• Crossroads – symbolizing the how the journey of life has many crossroads, that make it beautiful and unique.

Adding on, a ninth ring has been added to the collection that benefits those affected in Palestine. Aptly named For Gaza, a poignant design of solidarity, the double ring represents togetherness and union. The ring also represents collective support, and the spirit of Hub (meaning love in Arabic) that is shared. Additionally, the ring's sale proceeds will be going to organizations providing aid in the region.

Meaningful change through sustainable practices is a driving mission at Etika Jewels, echoing the firm's belief that luxury and environmental responsibility can coexist.

"This bespoke, purposely-designed collection represents the continued need for change in mindset towards conscious consumption. Inspired by Amanda's upbringing and personal commitment towards changing mindsets we deployed our innovative design capabilities to tell that story. Comprised of carefully selected materials and meticulous crafting of each piece, we aim to set a precedent in the industry, influencing consumer choices towards more sustainable alternatives," said Basma Chaieri, Founder of Etika Jewels.

A vocal environmentalist, who grew up by the Red Sea and witnessed the impact of pollution on marine ecosystems first hand, Amanda Rushforth advocates for plastic-free oceans and sustainable living practices. Her role as a board director of Azraq, a non-profit marine conservation society in the UAE, further underscores her commitment to these causes.

"Being able to partner with Etika Jewels to design a dedicated collection further cements my commitment to promoting sustainable luxury. Collaborating with an organization that shares the same values and goals as myself and to design this deeply meaningful capsule collection has been an exciting journey, and I look forward to sharing this with everyone." Amanda said.