Ethara's Regional Talent Shine On World Music Day Through Artist Spotlight

Ethara is celebrating World Music Day by highlighting the talent and diversity of artists in its Regional Artist Spotlight (RAS) programme. Ethara's brand promise, 'making moments that matter,’ is evident through various events across the region and at its four venues, captivating audiences of all ages and interests.

Each month, RAS introduces a new artist through interviews and tracks, covering various genres. The programme also offers live performance opportunities via RAS Sessions. World Music Day, a global celebration of music's power to unite people, is an ideal occasion to showcase regional artists making a significant impact in the music industry.

Ethara's commitment to supporting regional talent aligns with the spirit of World Music Day. By providing exposure and opportunities, Ethara fosters a thriving music scene in the region. This encourages creativity and collaboration among artists and industry professionals.

Achievements and Milestones

Since its inception in 2021, the RAS programme has featured 25 remarkable artists. The 26th artist, Tayeb Santos, made his debut in early May. RAS has showcased artists from 12 countries, reflecting the saying "art knows no boundaries." The initiative highlights the best musical talent from the region, offering artists a platform to share their unique voices and stories.

RAS covers a broad spectrum of musical genres, from rap to rock and everything in between. This ensures a vibrant and dynamic music scene. Artists featured in RAS have achieved significant milestones. Anees has toured the US twice and is preparing for another tour. Eight artists have performed at Yasalam After-Race Concerts, six at RAS Sessions at Ain Dubai, and four at RAS Sessions at Expo 2020 Dubai.

Notable Performances

Yasalam has been pivotal for these performances during the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Llunr has reached millions of listens and gone viral on TikTok. Blu Fiefer launched her own record label, while Sandra Sahi recently released her album "Love Languages.

"At the core of RAS are the RAS Sessions, where artists perform their tracks and covers. These sessions have been featured at prestigious events like Ain Dubai's opening, intimate acoustic performances at Expo 2020 Dubai, and eight Yasalam performances at Etihad Park in front of over 60,000 fans.

Fans are encouraged to follow Ethara's Regional Artist Spotlight on Instagram @RegionalArtistSpotlight for updates on news, exclusive interviews, and new music releases from featured artists. Celebrate World Music Day by discovering and supporting incredible regional talent.