Emirates Skywards Member? Now You Can Enjoy Exclusive Experiences At Coca-Cola Arena In Dubai
Emirates Skywards has significantly enhanced its member offerings by incorporating exclusive hospitality tickets for events at Dubai's Coca-Cola Arena into its loyalty programme. This move allows members to use their Miles to gain access to a wide array of events, including top-tier music concerts, comedy nights, and various sports competitions. The initiative taps into the extensive sponsorships portfolio of Emirates, providing a richer experience for its loyalty programme participants.
Coca-Cola Arena is gearing up to host a stellar line-up of events, featuring international artists, sports events, and performances by Arabic and Bollywood celebrities. Members of Emirates Skywards can start bidding or redeeming Miles for hospitality tickets, starting from 5,000 Miles, which includes premium seating and panoramic views of the stage.

Members have the opportunity to witness a variety of acclaimed events, ranging from performances by world-renowned DJs to exciting basketball games and mesmerizing circus acts. Additionally, comedy enthusiasts can look forward to laughter-filled nights with performances by comedians like Tom Segura. This diverse selection of events ensures that there's something for everyone, making Emirates Skywards' offerings even more appealing.
According to Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, this expansion is a response to the high demand for Skywards Exclusives, allowing members to redeem Miles for unforgettable moments in comedy, sports, and entertainment. This new partnership aims to cater to both Dubai residents and visitors, offering them top-notch on-ground loyalty experiences.
Mark Jan Kar, the General Manager of Coca-Cola Arena and SVP of Entertainment & Content Development, MENA, ASM Global, expressed enthusiasm for welcoming Emirates Skywards as the Official Airline Rewards Partner. He highlighted the synergy between the two iconic brands and their shared commitment to excellence. This partnership is poised to enrich the hospitality and live entertainment scene in Dubai, offering both locals and tourists premium live entertainment experiences. With the support of Emirates Skywards, attendees can expect even more rewarding moments during their visits to the Arena.
The Skywards Exclusives programme is designed to provide Emirates' 35 million members worldwide with access to an array of exceptional experiences. From witnessing thrilling football matches to enjoying the thrill of top tennis tournaments, members are assured of "living the best moments." The program's summer lineup includes events such as Arsenal home games, matches featuring renowned football clubs, and prestigious tennis tournaments.
Emirates Skywards' reputation for excellence in loyalty programmes is well-documented, with multiple awards to its name, including 'Best Global Airline Loyalty Program’ and 'World's Leading Airline - Rewards Programme’. These accolades recognize the program's innovative offerings and extensive brand partnership portfolio, which enable members to maximize their Miles. As the programme continues to grow, reaching over 35 million members, it remains dedicated to leveraging Emirates' sponsorships to offer truly exceptional experiences.