What To Expect At Emirates Stand This Year At ATM

As the Arabian Travel Market (ATM) 2024 prepares to open its doors on May 6, Emirates is set to unveil its most extensive showcase to date. Spanning a vast 975 square meters, the Emirates stand is poised to be a focal point for visitors eager to explore the latest in aviation luxury and innovation. Here’s a glimpse into what attendees can anticipate at this grand event.

At the heart of Emirates' ATM display are its signature product exhibits, led by the highly sought-after Emirates Premium Economy seat. Now serving 15 cities, this customer favourite offers unrivalled comfort with up to 40 inches of legroom, wide seating, generous recline options. Alongside, the Boeing 777-300ER's game-changer First Class fully enclosed private suite will showcase unparalleled privacy and luxury. The exhibition will also feature the Boeing 777 Business Class seat, the latest generation A380 Onboard Lounge, the iconic First Class Shower Spa, and the spacious Economy Class seats. Emirates Cabin Crew will be present to demonstrate product features and engage with visitors.

Exclusive Merchandise and Sustainable Choices

The Emirates Official Store is set to attract attendees with its selection of aircraft models, limited edition merchandise, and items celebrating the airline’s sports partnerships. This includes dual-branded Wimbledon Championship 2024 Emirates towels, caps, and clothing, along with Emirates sailing merchandise. A range of home-grown products, in collaboration with local UAE companies featuring the Emirates ghaf motif, will also be available, offering everything from home fragrances to premium leather goods.

Emphasizing its commitment to sustainability, Emirates dedicates a portion of its stand to showcase initiatives across the business. This includes the use of responsibly-sourced materials for onboard items like amenity kits, loungewear, and children’s toys. Visitors can also discover the 'Air-crafted by Emirates’ line, featuring luggage, bags, and accessories made from upcycled materials from retrofitted A380 aircraft. Interactive screens will provide insights into the airline’s efforts to reduce emissions, consume responsibly, and protect biodiversity.

Strengthening Industry Partnerships

With meeting spaces designed to accommodate over 130 visitors and industry partners, Emirates aims to fortify relationships within the travel and tourism ecosystem. The airline is set to seal deals and deepen cooperation with tourism boards, airlines, and other key entities, signaling its confidence in the industry's future.

Located in the Sheikh Saeed Hall, the Emirates stand at ATM 2023 is not just a testament to the airline’s innovative spirit but also a pledge towards a more sustainable and interconnected travel industry. Visitors to the event can look forward to a blend of luxury, innovation, and environmental stewardship, all hallmarks of the Emirates brand.