U By Emaar Expands To Bahrain With New Properties

U by Emaar, the esteemed loyalty programme of Emaar Properties, has announced its expansion into Bahrain with the addition of two luxurious beachfront properties: Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain. Members can now enjoy unparalleled luxury experiences while earning and redeeming Upoints, the programme's currency.

Address Beach Resort Bahrain offers a luxurious beachfront hotel experience with direct shopping access at Marassi Galleria Mall. On the other hand, Vida Beach Resort Marassi-Al-Bahrain marks the introduction of the Vida Hotels and Resorts brand in the kingdom, providing a stylish and contemporary beach resort retreat.

Exclusive Benefits for Members

Members of U by Emaar can enjoy an array of exclusive benefits and rewards at both Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain. These include room upgrades, late check-out, dining discounts, spa savings, and members-only experiences. Additionally, members earn Upoints for every stay and spend at the hotels, which can be redeemed for complimentary nights, dining experiences, and spa treatments across participating venues in the region.

Four Tiers of Membership

U by Emaar offers four membership tiers – Black, Silver, Gold, and Platinum – each providing a higher level of privileges and perks tailored to members' lifestyle preferences. Mark Kirby, Head of Emaar Hospitality Group, expressed his excitement about the expansion to Bahrain: "We are delighted to expand U by Emaar to Bahrain, one of our key markets in the region. We welcome our members to experience two exceptional hotels that reflect our commitment to excellence and innovation."

The loyalty programme is free to join for anyone over 18 years old. Interested individuals can enrol online at www.ubyemaar.com or at any participating hotel or outlet. With this expansion into Bahrain, U by Emaar members can look forward to memorable and rewarding stays at Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain.