Dusit Thani Dubai Illuminates For World Alzheimer's Month, Promoting Awareness And Community Support

Dusit Thani Dubai is set to light up its exterior in purple throughout September, joining the global movement to raise Alzheimer's awareness during World Alzheimer's Month. The hotel's decision to illuminate its iconic façade serves as a powerful statement of support for those affected by Alzheimer's, including patients, their families, and caregivers.

Scheduled for September 1, the gathering at NOLO, within the hotel's premises, will be led by Suksham Aurora. Participants will create crochet bear coasters, which are not just crafts but symbols of connection and compassion. These handcrafted items represent the significance of cherishing memories, especially for those impacted by Alzheimer's.

Prateek Kumar, senior vice president – operations at Dusit Hotels and Resorts, stated, "This initiative reflects our Care, Commit, Can Do pillars and Dusit Thani Dubai's continued partnership with 4get-me-not." He expressed hope that these efforts would spark empathy, encourage discussions, and bolster community support for Alzheimer's awareness.

Desiree Vlekken, founder of 4get-me-not Alzheimer's, expressed pride in Dusit Thani Dubai Hotel's pioneering role in the UAE's hospitality industry. By lighting its façade in purple for World Alzheimer's Month, the hotel not only honors Alzheimer's patients and their caregivers but also marks a significant milestone.

"This moment is especially nostalgic for us, as it took 12 years of persistence to make it happen — and Dusit was the first to answer the call," Vlekken remarked. She highlighted the illumination as more than a symbolic gesture, viewing it as a testament to the hotel's genuine commitment to senior-friendly policies and care for the elderly.

Alzheimer's Disease International spearheads World Alzheimer's Month every September, aiming to dispel stigma, heighten awareness, and advocate for enhanced support for individuals living with dementia and their families. By participating in this campaign, Dusit Thani Dubai reinforces its dedication to community care and inclusivity, striving to make a meaningful impact on public perceptions and the well-being of those affected by Alzheimer's.