Dubai Shopping Festival 2024: 321 Festival Returns For Opening Weekend

The Dubai Shopping Festival (DSF) is set to return its 30th edition, promising an unprecedented celebration with a line-up of live entertainment and activities that will span across38 days, starting from 6 December 2024 to 12 January 2025.

This year, the festival is gearing up to deliver a spectacular array of events, showcasing the city's iconic destinations and beaches, all set against the backdrop of Dubai's perfect seasonal weather. The DSF will feature a mix of exciting celebrations, top-tier concerts, and awe-inspiring events, ensuring non-stop entertainment for everyone, every day, throughout every corner of the city. The complete DSF schedule, which will highlight a broad range of iconic and exclusive Dubai experiences, is anticipated to be unveiled soon.

Kicking off the festivities in grand style, the 321 Festival marks its highly awaited comeback, occupying two new locations for the first time to offer an even more thrilling experience.

From 6-8 December, the Coca-Cola Arena will become the focal point of the celebrations, hosting a series of star-studded concerts and performances by acclaimed Arab, South East Asian, and Western artists. This spectacular series will commence with performances by Arabic music legends Georges Wassouf and Kadim Al Sahir on 6 December, providing attendees with an unforgettable musical experience.

For the first time, City Walk will participate in the 321 Festival by offering an array of free outdoor entertainment and activities, making it a must-visit destination during the DSF opening weekend. This addition brings a new dimension to the celebration, ensuring there's something for every family member to enjoy. Alongside the entertainment, visitors can also take advantage of special offers at some of City Walk's premier dining establishments before the concerts and throughout the initial weekend of DSF.