Dubai Jewellery Group Unveils Summer-Hot 'Golden Summer' Offers Amid DSS 2025

This year's Dubai Summer Surprises (DSS) is set to dazzle with the Dubai Jewellery Group (DJG) leading the charge, presenting a campaign filled with shimmering opportunities for jewellery enthusiasts. From June 27 to August 30, shoppers in Dubai can look forward to a season packed with enticing rewards, substantial savings, and delightful surprises, making it an extraordinary time for both self-indulgence and gift hunting.

With every purchase of AED 1,000 or more at participating outlets, customers unlock a chance to win a gleaming 12-gram gold bar. The DJG's exclusive raffle draw boasts 30 golden opportunities for shoppers to strike gold this summer, promising an exciting season ahead.

DJG is rolling out four unparalleled in-store promotions, ensuring every visit is rewarding. Customers can expect complimentary gifts on reaching certain purchase thresholds at selected outlets. Moreover, gold enthusiasts can relish up to 50% off on gold making charges, allowing them to select from a range of exquisite gold pieces at significantly reduced costs.

For those looking to refresh their collection, the zero-deduction on old gold exchange provides a lucrative opportunity to swap old designs for new without any loss in value. Additionally, diamond and pearl jewellery pieces are available at up to 70% off, presenting timeless elegance at irresistible prices.

Exclusive Benefits for Visa Cardholders

Visa cardholders receive additional perks, including instant cashback rewards at participating outlets. With purchases using a Visa card, customers can earn AED 300 back on spends of over AED 5,000, AED 500 back on expenditures of AED 7,500 or more, and AED 750 back on shopping worth AED 10,000 or above on select diamond and pearl collections.

Furthermore, Visa users have the chance to win up to AED 175,000 in jewellery vouchers through a digital raffle. For every AED 1,000 spent using a Visa debit or credit card, shoppers are entered into a draw to win one of 50 jewellery vouchers, each worth AED 3,500. Participating in the raffle is straightforward—shoppers can simply scan a campaign QR code in-store upon making a qualifying purchase with their Visa card.

Laila Suhail, a board member and the Chairperson of the Marketing Committee at DJG, expressed her enthusiasm about the campaign, stating, "DSS continues to be a major draw for value-seeking shoppers. With our latest promotions, we're bringing together exceptional prizes and unbeatable deals, all while showcasing Dubai's reputation as the City of Gold."