Dubai Jewellery Group Awards AED 1.5 Million In Gold At DSF 2024

The Dubai Shopping Festival's 30th edition, hosted by the Dubai Jewellery Group (DJG), concluded on a high note, awarding 20 fortunate winners a total of AED 1.5 million in gold. This marked an impressive end to the festival's highly anticipated promotions, leaving a lasting impression of joy and celebration among the winners. The event not only showcased the allure of gold but also solidified DJG's commitment to providing memorable moments for participants.

From December 6, 2024, to January 12, 2025, shoppers who spent AED 1,500 or more at any of the participating jewellery outlets were entered into weekly draws. These draws were a highlight of the festival, with a total of 1 kilogram of gold given away each week. This initiative not only encouraged shopper participation but also added a layer of excitement to the shopping experience, as attendees looked forward to potentially winning big each week.

Moreover, the festival offered more than just the chance to win gold. Over 275 retail outlets across 85 leading jewellery brands participated, offering shoppers exclusive deals and offers. These included significant discounts of up to 50% on selected diamond and pearl jewellery, lowered making charges on gold collections, and special gifts with certain purchases. The promotion was designed to enhance the overall shopping experience, providing exceptional value to all customers.

Reflecting on the success of the campaign, Laila Suhail, Board Member & Chairperson of the Marketing Committee at Dubai Jewellery Group, expressed her satisfaction. She stated, "The 30th edition of the Dubai Shopping Festival has been a remarkable chapter for both DJG and the city of Dubai. This promotion encapsulates our vision of transforming Dubai into the ultimate destination for gold and jewellery enthusiasts worldwide. We are proud to have brought joy to our customers while contributing to the energy and excitement of this iconic festival."

The overwhelming response to the DSF promotion underscored DJG's leadership within the jewellery sector and reinforced Dubai's position as a leading global destination for luxury shopping and unparalleled experiences. The successful campaign not only provided great value to residents and visitors but also contributed to the festive atmosphere of the Dubai Shopping Festival, enhancing Dubai's reputation as a city of gold.