New Chapter For Mirdif Hills: Dubai Investments Launches Asayel Avenue Development

In Dubai, a leading investment firm, Dubai Investments, has initiated construction on Asayel Avenue, a significant addition to the Mirdif Hills project, valued at AED 2.2 billion. This new residential area, developed by Dubai Investment Real Estate (DIR), the investment company's real estate division, heralds a significant expansion of one of Dubai's most well-regarded and longstanding residential locales.

The project, with an investment of AED 400 million, is set to enrich the Mirdif community by adding 193 residential apartments. These units range from one to three bedrooms and are designed with a focus on spacious interiors, high-quality finishes, and the incorporation of smart living technology. Asayel Avenue promises to be a continuation of the Mirdif Hills master plan, enhancing the quality of community living alongside the previously established Janayen, Nasayem, and Al Multaqa Avenues.

Khalid Bin Kalban, Vice Chairman and CEO of Dubai Investments, stated, "The ground-breaking of Asayel Avenue reflects Dubai Investments' ongoing commitment to creating communities that combine value, quality, and sustainability. Mirdif Hills has emerged as a benchmark for integrated living, and with Asayel Avenue, Dubai Investments is strengthening its presence in Dubai's residential sector by responding to growing demand for well-designed urban spaces that offer both comfort and connectivity."

The commencement of the Asayel Avenue project was marked by a ground-breaking ceremony that saw attendance from Dubai Investments and DIR senior executives, alongside appointed consultants and contractors. This event underscored the Group's dedication to producing high-quality, community-centric developments that bolster Dubai's vibrant real estate market.

The development of Asayel Avenue commenced in the second quarter of 2025, with an anticipated completion date in the second quarter of 2027. This cluster is aimed at incorporating modern smart-living solutions, wellness and fitness facilities, landscaped outdoor areas, and improved community connectivity to foster a lifestyle centered around resident well-being.

Asayel Avenue is strategically placed in Mirdif, Dubai, serving as an extension to the Mirdif Hills project and offering easy access to key highways and community amenities. Project's specifics include:

• Location: Mirdif, Dubai – an extension of the Mirdif Hills development
• Developer: Dubai Investment Real Estate (DIR)
• Total Investment: AED 400 million
• Units: 193 residential apartments featuring one, two, and three bedrooms
• Construction Start: Q2 2025
• Expected Completion: Q2 2027
• Key Features: Apartments with spacious modern layouts, high-end finishes, smart living technologies, and wellness and fitness amenities, along with landscaped communal spaces

The launch of Asayel Avenue underscores Dubai Investments' mission to develop living spaces that prioritize quality, sustainability, and value. The project is a testament to the company's role in enhancing Dubai's residential sector by meeting the rising demand for sophisticated and interconnected urban living environments.