Dubai To Host 4th Annual Movember Ride This Sunday To Promote Men's Health Awareness

On November 23, 2025, Dubai will host the 4th Annual Movember Ride, focusing on men's health awareness. This event, jointly organised by STITCH and Enigmas Motorcycle Club, aims highlight the importance of early detection and screening for men's health issues, particularly prostate cancer. Early diagnosis is crucial for this cancer, which is highly treatable when caught early.

Prostate cancer remains a prevalent issue for men worldwide, but early detection significantly improves survival odds. Screening is straightforward and often begins with a PSA blood test, which can identify changes before symptoms manifest. Movember urges men to proactively consult their doctors and understand when to start screening, typically between ages 45 and 50, or earlier for those at higher risk.

Enigmas Motorcycle Club has long been a champion for men's health awareness within the biking community. Their efforts emphasise that the bond of brotherhood extends beyond the road, encompassing the health and well-being of every rider. Their involvement continues to amplify this vital message across the UAE.

This year's ride is presented by L'Oréal Paris Men Expert, reaffirming the brand's global dedication to men's well-being. Sara Sakaya from L'Oréal Paris Men Expert stated, "Movember is more than a campaign—it's a reminder that men's health deserves open discussion, early action, and sustained awareness. We're honored to support this incredible initiative in Dubai and stand behind the Enigmas and STITCH in driving conversations that can save lives."

The event will commence early in the morning with a gathering of bikers, led by Enigmas Motorcycle Club. Rony Metri, president of Enigmas MC, expressed: "On the road, no one rides alone — and off the road, no man should face his health battles alone either. Movember isn't just a ride for us; it's a call to stand up, get checked, speak up, and watch out for our brothers. That's what this community is built on.

"The Movember Ride has become a tradition we value deeply, and every year our goal is simple: to get men talking, get them screened, and get them supported. We're proud to co-organize this year's ride and lead a movement rooted in strength, unity, and purpose."

The ride will conclude at the Harley-Davidson Sheikh Zayed Road Showroom, with hospitality provided by Allo Beirut. Paul O'Callaghan, General Manager of Harley-Davidson UAE, remarked: "Harley-Davidson stands for community and freedom—and there's no better demonstration of that spirit than supporting a cause that empowers men to take control of their health. We're proud to host this year's finale and to stand alongside our partners in championing early detection and awareness."

Allo Beirut will enhance the finale with specially curated food for the riders and supporters. A spokesperson from Allo Beirut commented, "It's our privilege to support an initiative that brings people together for a meaningful purpose. Good food brings comfort, and we're honored to celebrate this year's riders at the finish line."

Nael Basily, Managing Director of STITCH, highlighted: "At STITCH, we believe that awareness is one of the strongest tools people have to protect their health. The Movember Ride is a testament to what partners, brands, and communities can achieve when they unite for a cause. We're proud to lead this initiative alongside Enigmas MC and look forward to making an impact that lasts beyond November."

This year's ride is anticipated to attract riders from all over the UAE, furthering its legacy of awareness, unity, and community-driven impact. The Movember Ride remains a crucial part of the effort to promote men's health and encourage proactive health management.