DFRE And Talabat UAE Ink Multi-Year Deal To Boost Dubai's Citywide Festivals

Dubai Festivals and Retail Establishment (DFRE) has into a strategic multi-year partnership with talabat UAE, a leading delivery platform in the region, to enhance various citywide festivals, shopping experiences, and lifestyle events. This collaboration is set to enrich Dubai's annual Retail Calendar, offering interactive experiences and engaging activations for Dubai's residents and.

The partnership was officially initiated during this year's Dubai Food Festival, featuring the Beach Canteen as its anchor event, which concluded on 12 May, and the GameExpo during the Dubai Esports and Games Festival, ending on 5 May. The collaboration promises to deliver experiential events across several highly anticipated occasions, including Dubai Summer Surprises, Ramadan in Dubai, Eid in Dubai, Back to School, Dubai Fitness Challenge, Dubai Shopping Festival, and more.

Hadi Badri, CEO of Dubai Economic Development Corporation (DEDC), represented DFRE in the signing of the agreement with Simonida Subotic, Vice President and Managing Director, talabat UAE. The ceremony was witnessed by Helal Saeed Almarri, Director General of Dubai Department of Economy and Tourism, and Tomaso Rodriguez, CEO, talabat.

Ahmed Al Khaja, CEO of DFRE, shared his enthusiasm for the extended partnership with talabat, emphasizing the role of the annual Retail Calendar in supporting sustainable economic growth and tourism development. Al Khaja highlighted the partnership's significance in achieving the D33 objective, which aims to double Dubai's economy size over the next decade and reinforce its status as a premier global city for living and working.

Subotic expressed talabat's pride in partnering with DFRE to unite local communities and visitors in celebrating Dubai's vibrant culture around food. The partnership began with the Dubai Food Festival and Dubai Esports and Games Festival, showcasing popular homegrown restaurants available on talabat's app and introducing new flavours and cuisines to attendees.

This strategic partnership builds on previous successful collaborations, including the Dubai Can initiative aimed at reducing single-use plastic water bottle use and promoting sustainable living. The Dubai Fitness Challenge 2023 also marked a significant achievement, attracting over 2.4 million participants in its largest edition to date.

Through this collaboration, DFRE and talabat UAE are set to offer a series of immersive and memorable experiences, further enhancing Dubai's position as a dynamic destination for shopping, entertainment, and cultural events.