UAE National Day: Enjoy Dubai Festival City Mall's 24-Hour Super Sale This Long Weekend

The much-anticipated 3 Day Super Sale (3DSS) in Dubai is set to begin on November 28, extending until 2 December. This year, the sale coincides with the 54th Eid Al Etihad, offering shoppers five days of discounts reaching up to 90% across over 500 brands and more than 2,000 stores.

Organised by Dubai Festivals and Retail Establishment (DFRE), this year's event introduces a remarkable 24-hour sale at Dubai Festival City Mall. Beginning at 10 AM on 28 November, shoppers will experience exclusive deals, an electrifying atmosphere, and a live Virgin Radio roadshow. The first 500 attendees will receive goodie bags from Kiehl's, Watsons, and Bath & Body Works.

From 11 PM on 28 November to 9 AM on 29 November, those spending AED 300 can enter a raffle for a chance to win a new Toyota Urban Cruiser. This period offers quieter shopping and final limited-time offers. Retailers will continue offering substantial discounts on various products after 29 November as the mall resumes regular hours.

Starting at 10 AM, the event kicks off at Festival Bay with a lively countdown, DJ performances, and laser displays. The first 500 shoppers receive special goodie bags. Additionally, BLUE loyalty programme members have the chance to earn 10X points on purchases of AED 1,000 or more during this exclusive 24-hour celebration.

Between 11 AM and 3 PM, shoppers can enjoy a relaxed shopping experience with fresh offers across fashion, beauty, and more. Entertainers, flash mobs, and performers create a vibrant atmosphere, featuring acoustic acts, neon drummers, and LED stilt walkers throughout the mall.

As the day progresses from 3 PM to 10 PM, the mall remains lively with ongoing entertainment, offering an ideal time for securing desired items before the evening rush. The energy is kept high with various performances, ensuring an enjoyable shopping experience for everyone.

At 10 PM, the event gains momentum with appearances from popular Virgin Radio presenters. Shoppers can participate in interactive contests and surprise giveaways, adding excitement and anticipation to the night. The chance to win incredible prizes heightens the evening's buzz.

BLUE loyalty members can earn double points on spends ranging from AED 1,000 to AED 10,000 at Dubai Festival City Mall. The added incentives encourage participation in this unparalleled retail experience.

This year's 3DSS promises to be the most thrilling yet, with exclusive flash deals and continuous entertainment. Shoppers are advised to arrive early and explore late to maximise their experience and enjoy every moment of this exceptional sale event.