This Bookstore In Dubai Launches Unique Book Campaign For Ramadan

In a heartwarming initiative this Ramadan, Bookends, a beloved Dubai-based bookstore known for its vast collection of preloved books, has introduced its 'Pay It Forward' campaign. This unique endeavour invites visitors to not only enjoy the joy of reading but also to spread that joy to others.

Located in Dubai Digital Park, Silicon Oasis, the bookstore is making waves by allowing customers to select a book for free, a kind gesture made possible by the generosity of previous visitors. This initiative is set to run throughout the holy month, offering an opportunity for community members to engage in acts of kindness and generosity.

At the heart of this campaign is the concept of 'Pay It Forward,' which involves customers picking a complimentary book and then purchasing another to add to the collection for the next person. With prices starting from as low as Dh5, participants are encouraged to think of others as they partake in this cycle of giving.

"Buying a second-hand book for someone as part of a 'Pay It Forward' gesture is a thoughtful and meaningful act," shared Grace Karim and Somia Anwar, the owners of Bookends. They believe that this initiative not only spreads happiness but also fosters a positive environment of goodwill within the community.

Participants are motivated to let the next recipient know about the chain of kindness they are now a part of. This gesture is hoped to inspire further acts of generosity, creating a ripple effect of goodwill. Whether it's purchasing a book or engaging in another act of kindness, the aim is to keep the spirit of giving alive beyond the store's walls.

How to Participate

The process to participate in this campaign is straightforward and enriching. Visitors are encouraged to browse through the complimentary pile of books, keeping in mind the interests and hobbies of the person they are choosing the book for. Adding a personal touch, participants can include a thoughtful note with the book, highlighting its significance as a 'Pay It Forward' gesture. The final step involves purchasing a second-hand book from the store, which then gets added to the pile for the next person to select from, thus continuing the chain of kindness.

Bookends not only promotes the love of reading but also embodies the spirit of Ramadan through acts of kindness and community engagement. This initiative offers a unique way for individuals to connect with others and make a positive impact in their community.