Dubai Unveils 2025 Retail Calendar: Discover What’s In Store!
Dubai's retail landscape is set for an exciting transformation with the Dubai Festivals and Retail Establishment (DFRE), an entity of the Dubai Department of Economy and Tourism (DET), announcing the 2025 Retail Calendar.
The calendar is a strategic component of the Dubai Economic Agenda, D33, aiming to reinforce Dubai's status as a global leader in business and leisure, thereby making it the prime choice for living, working, and visiting.
In alignment with the ambitious objectives of the D33 agenda to elevate Dubai’s global stature, the 2025 Retail Calendar introduces 18 unique events. These events are meticulously planned to enhance the city’s retail offerings and ensure a vibrant shopping environment throughout the year.
Dubai Shopping Festival
Date: 6 December 2024 - 12 January 2025
The 30th edition of DSF is showcasing the very best of shopping, family-oriented events and entertainment that the city has to offer during a wonderful winter season, transforming Dubai into a hub of endless excitement and unforgettable adventures. The eagerly anticipated DSF season has kicked off with a stellar line-up of live music, enchanting experiences and extraordinary entertainment. The celebrations continue with only-in-Dubai citywide experiences and exciting events for everyone.
Chinese New Year
Date: 24 January 2025 - 2 February 2025
Grand festivities across Dubai will mark Chinese New Year, with an extensive programme of live entertainment events and exciting offers. Spectacular fireworks, cultural performances, exclusive culinary offerings, and shopping promotions are all part of the annual line-up.
DSF Final Sale
Shoppers will have one last chance to snap up their favourite buys during DSF, with stores and malls around the city gearing up for a final weekend of unbeatable deals. The DSF Final Sale will feature reductions of 25% to 90% at more than 3,000 outlets across Dubai, giving savvy shoppers the ultimate opportunity to snap up the season’s last available items at a bargain. The mega weekend of shopping is also the last chance for mall visitors to enter citywide shopping promotions and raffle draws to win big prizes and take home huge rewards.
Dubai Fashion Season
Date: Q1 and Q2 2025 (Spring/Summer Collection Launch); Q3 and Q4 2025 (Fall/Winter Collection Launch)
Dubai Fashion Season positions Dubai as a destination that offers the most up-to-date shopping trends. Consumers have the opportunity to be the first ones in the region to own looks that are fresh 'off the runway’ for spring and summer, including at some of the city’s world-class malls.
Ramadan and Eid
Date: 28 February 2025 - 6 April 2025
Inspired by the spirit and values of the Holy Month of Ramadan, this cultural initiative encourages local community and visitor participation in the month of reflection and self-discipline, through various activities based on Islamic values, heritage and tradition.
Ramadan in Dubai has become an opportunity to promote cross-cultural understanding and offer non-Muslim residents and visitors the opportunity to learn more about the Islamic and Emirati ways of life, at a time when the city comes alive with community events, light art installations, night markets, a vast selection of dining including special menus at Ramadan tents, and incredible retail offers including wonderful gifting ranges for the season.
The city remains fully open to welcome everyone across every experience in Dubai, with an added season of festivity that makes the city sparkle.
Marking the end of Ramadan, the city unites with a sense of generosity and sharing to celebrate Eid Al Fitr. Bright lights and decorations dazzle at every corner, while families and friends come together over delicious feasts. Shop for special sales, book unbeatable staycation packages and experience all the fun of this holiday.
The Great Online Sale
Shoppers should stay tuned for the announcement of a three-day exclusive online shopping event. This highly anticipated sale will feature unbeatable markdowns ranging from 30% to 95% on everything from clothing and luxury beauty products to electronics and more. Keep an eye out for the launch date to make the most of these incredible deals.
Dubai Esports and Games Festival
Date: 25 April 2025 - 11 May 2025
Enhancing Dubai’s position as a global gaming hub, the Esports and Games Festival features 17 days of action-packed events and activities across the city. Visitors can enjoy gaming experiences, exciting esports tournaments, and cutting-edge industry insights.
Exciting education initiatives will kick off in schools starting January 2025, followed by special education days at GameExpo on 7 and 8 May 2025. Dubai’s biggest B2B gaming event, the GameExpo Summit, will take place on 7 and 8 May 2025, followed by the GameExpo event from 9 to 11 May at the Dubai World Trade Centre in Zabeel halls 2 and 3.
3-Day Super Sale (3DSS)
Edition 1: May 2025; Edition 2: November 2025
Dubai is committed to maintaining its prominent global standing as a premier shopping destination, and one of the initiatives that reinforces this goal is the 3-Day Super Sale. Each edition is held exclusively over one weekend, and is designed to attract shopping enthusiasts and boost tourism by offering reductions ranging from 25% to 90% on a wide range of items, including clothing, shoes, accessories, electronics, furniture, homeware, and even groceries.
Eid in Dubai (Eid Al Adha)
Date: 2 - 8 June 2025
Eid Al Adha in Dubai is a special time for togetherness, celebration, and the joy of giving. From family-friendly festivities to fantastic deals and offers that capture the spirit of the holiday, Dubai comes alive during Eid. The city offers incredible markdowns at malls, delicious meal deals across restaurants, and dazzling live entertainment, including fireworks and concerts that bring people together. Both residents and visitors can immerse themselves in the city's rich culture and traditions, making Eid Al Adha a time to connect, share, and embrace traditions.
Dubai Summer Surprises
Date: 27 June 2025 - 31 August 2025
Discover thousands of offers and fun things to do with Dubai Summer Surprises (DSS). Residents and visitors to the city can expect to find world-class shopping, incredible offers, amazing entertainment and dining, and new and exciting activities throughout the city. Summer is the best time for value in Dubai, with thousands of offers, and surprises that will delight, thrill and excite visitors of all ages. In a city built for all seasons, there is something for everyone to enjoy.
Back To School
Date: 4 - 28 August 2025
Back to School is an exciting time of year, when parents can share in their children’s enthusiasm for updating school looks and accessories for the new school year. This key shopping period positions Dubai as a great place to do back-to-school shopping, as the city’s retailers offer attractive shopping promotions, especially for the season, and also encourage parents to spend time with their children while teaching them smart shopping habits.
DSS Final Sale
Date: August 2025
The highly-anticipated DSS Final Sale features further reductions and incredible savings of up to 90% across several leading lifestyle, beauty, electronics and fashion brands across Dubai.
Dubai Home Festival
Date: 3 - 16 October 2025
This festival provides fantastic savings on a range of home furnishing products, appealing to everyone looking to furnish their homes or upgrade their décor. The homewares segment will be activated through a series of special promotions at home stores across the city. Previous editions have even offered chances to win everything from incredible home make-overs to winning an apartment.
Festival of Lights in Dubai (Diwali)
Date: 17 - 26 October 2025
The Festival of Lights is a time for reflection, family, and spreading positivity. The festival is a period for gift-giving, with many of Dubai’s top retailers offering exciting shopping promotions on gold and jewellery, bridal wear, fashion accessories, and home décor. The shopping malls and entertainment destinations put on a series of festive-themed events and activities that light up the city. It’s also a wonderful time to visit Dubai, especially for those on stopovers or looking to experience the city’s vibrant culture and rich gastronomy.
Dubai Fitness Challenge
Date: 1 - 30 November 2025
The Dubai Fitness Challenge is a citywide movement promoting a healthier, more active lifestyle for all. Friends, families, visitors, colleagues, and communities commit themselves to 30 minutes of exercise for 30 consecutive days. It features an action-packed public engagement programme aimed at all ages and fitness levels, including fitness events, classes, and sporting activities, plus exciting deals and promotions across a wide range of retail, sports, and fitness providers, and healthy F&B concepts.
Eid Al Etihad Celebrations (UAE National Day)
Date: 1 - 3 December 2025
A tribute to the formation of the UAE, its unity and continued growth, the Eid Al Etihad celebrations consist of three days of festivities, including special retail promotions, fireworks displays, and activations all over Dubai, to honour the nation and its people.
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