Dreame Technology Launches Second Flagship Store In Dubai To Expand Luxury Smart Home Presence
Dreame Technology's launch of its new flagship store in the Mall of the Emirates in Dubai on August 29 marks a significant advancement in its Middle East and Africa (MEA) expansion plans. Situated on the first floor (Unit No. G25), the store is a testament to Dreame's growing influence in the luxury smart appliance market across the region.
Following closely on the heels of its first MEA flagship store inaugurated at Dubai Hills Mall in April 2025, this opening signifies Dreame's robust momentum in establishing a premium retail presence, particularly in the Middle East's upscale shopping destinations.
"The Middle East is a strategic growth engine for Dreame, playing a pivotal role in our global expansion. Our No.1 position in 18 markets — including the UAE — demonstrates the strength of our innovation-driven and premium-focused strategy, " said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame, adding, "The new Mall of the Emirates flagship store is a cornerstone in building our presence in luxury retail hubs and accelerating our long-term growth across the MEA region."
"From the industry-first H15 Pro to our upcoming TV product line, Dreame is introducing its most advanced innovations to MEA consumers. Supported by a two-year warranty on eligible products and dedicated after-sales service centres in the UAE and Saudi Arabia, we ensure premium quality is matched by premium service.
"We are also humbled to support the Rashid Center for People of Determination through a donation initiative launched during this opening — a reflection of Dreame’s belief that technology must serve communities, not just markets," said Johannes Mueller, Director of Middle East & Africa at Dreame.
Spotlight On The Best
The flagship store serves as a showcase for Dreame's latest innovative offerings, headlined by the H15 Pro Wet and Dry Vacuum, the first of its kind equipped with an AI-powered robotic arm for comprehensive cleaning. This launch also introduces Dreame's upcoming TV product line to the Middle East, marking a significant expansion into new product categories.
To further assure customers of their investment, Dreame provides a 2-year warranty on eligible products and comprehensive after-sales service support in the UAE and KSA. The company is also gearing up to launch its TV appliances in September, with the Mall of the Emirates store being the premier location in the Middle East to exhibit this new line of products.
The launch event spotlighted Dreame's H15 Pro Wet and Dry Vacuum, a flagship product tailored for upscale households in the UAE. This device underscores Dreame's dedication to innovative home cleaning solutions, focusing on intelligent hygiene and premium user experiences.
Equipped with an advanced hot water self-cleaning system, the H15 Pro immerses its brush in 240ml of 100°C water. This process provides a thorough rinse similar to a hot bath. The system outputs 98.3% more water than its predecessor, ensuring the brush fibers and base are fully refreshed.
The vacuum offers three smart cleaning modes: Standard, Deep Clean, and Auto Adjust. These modes are controlled via an app, making it ideal for families with young children or those who prioritise a bacteria-free environment. The device is particularly suited for homes that demand high hygiene standards.
A notable feature is its AI-powered robotic arm, which detects and descends to clean tight front edges. This innovation eliminates the 2cm blind spot common in traditional models. The arm activates in just 0.2 seconds, ensuring smooth motion while maintaining wall safety.
The robotic arm ensures comprehensive edge-to-edge coverage by maintaining consistent ground contact and efficient scraping. This feature reduces water stains during backward movement, making it perfect for homes with tight furniture layouts or baseboards that collect dust easily.
These technologies position the H15 Pro as a leader in vacuum performance, setting new standards for intelligent hygiene in modern luxury homes. Dreame continues to push forward with innovations that redefine home cleaning experiences..
This flagship store embodies the theme "Where Future Meets Luxury," merging state-of-the-art smart technology with elegant design to enhance the living standards of the world’s most discerning consumers.
As part of the grand opening, Dreame announced a donation to the Rashid Center for People of Determination, a distinguished Dubai-based organisation supporting children with physical and cognitive challenges. This gesture underscores Dreame's commitment to leveraging innovation for community benefit, reinforcing its belief in the importance of serving societies alongside markets.
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