Ramadan Initiative: Dodo Pizza To Distribute 3,000 Iftar Boxes To Delivery Drivers

In observance of the Holy Month of Ramadan, Dodo Pizza UAE has unveiled a philanthropic campaign aimed at honoring this time of increased goodwill and community support.

The initiative features the donation of an Iftar box, which includes a Dodster wrap, dates, and water, to the delivery personnel who play a crucial role in delivering meals to families preparing for Iftar. Recognising the heightened demand for food delivery during Ramadan, these provisions help ensure that drivers remain nourished and alert, facilitating their safe and efficient service.

In a bid to engage customers in their act of kindness, Dodo Pizza UAE introduced a limited-edition Moon Pizza, designed specifically for Ramadan. This initiative not only celebrates the spirit of generosity but also leverages pizza's popularity in the UAE.

According to research done by Dodo in partnership with YouGov, pizza is the preferred fast food choice among 40% of UAE consumers, making the Moon Pizza an ideal symbol for the campaign. The sale of each Moon Pizza translates into an Iftar box donated to the delivery drivers, furthering the company's support.

Pizza's wide appeal is evident across various demographics, experiencing only a slight variation of 3% in demand among different age groups. It is especially popular among married couples with children, as well as among Emiratis, Asians, and Arab expatriates, making it an inclusive choice for the special Moon Pizza.

The decision to feature pizza for this Ramadan edition was also influenced by its status as a preferred meal for working professionals, further cementing its position as a beloved comfort food. The sales proceeds from the Moon Pizza contribute directly to the campaign, with each purchase resulting in the donation of an Iftar box to a delivery driver.

Moreover, the campaign offers a unique opportunity for customers who support the cause by purchasing a Moon Pizza. They stand a chance to win a real Star, with the name registered in the European commercial star registry.

During Ramadan, weekly draws will be held to award one of 4 stars to lucky customers. Additionally, all purchasers of the Moon Pizza will receive a complimentary Stargazing Guide, highlighting the best places for stargazing in the UAE, such as the Lahbab Desert or Hatta Mountains.

"This Ramadan, we wanted to create something meaningful that embodies the spirit of generosity and gratitude," expressed Walid Yehya, Dodo Pizza UAE Operational Director. "Delivery drivers are the backbone of our business. They make life easier for everyone, and this initiative is our way of showing appreciation for their hard work."

The campaign is not only a gesture of thanks but also encourages other food and beverage businesses to offer support to delivery drivers during Ramadan. With the anticipated surge in food delivery services, at least 29% of Emiratis are expected to utilize these services, underscoring the importance of supporting drivers during this busy period.

Last year, Dodo Pizza's Ramadan campaign made a significant impact by distributing 703 Iftar boxes from just one location. This year, with eleven pizzerias across Dubai, the company aims to distribute over 3,000 Iftar boxes, reflecting its rapid growth and unwavering commitment to community support. This expansion not only demonstrates the brand's success but also its dedication to making a positive difference in the lives of its delivery drivers during Ramadan.