Get 5X Rewards During Dubai Summer Surprises 2025 With Club Apparel

Club Apparel, the loyalty programme offered by the Apparel Group, is gearing up to significantly boost the shopping experience during the Dubai Summer Surprises (DSS) from August 29-31, 2025. This initiative will allow Club Apparel members to accumulate five times more reward points than usual on their purchases at a wide range of participating outlets.

This unique offer coincides with the spirit of the DSS and encompasses a broad selection of over 52 renowned brands under the Apparel Group umbrella. Shoppers will have the chance to earn increased rewards on purchases from popular brands including Aeropostale, Aldo, Charles & Keith, Calvin Klein, Levi’s, Tommy Hilfiger amongst many others. This diverse brand portfolio ensures that customers have a wide range of shopping options, from fashion and beauty to lifestyle and accessories.

Neeraj Teckchandani, CEO of Apparel Group, emphasised the significance of this campaign, stating, "Our participation in the Dubai Summer Surprises aligns perfectly with the government's vision of economic growth and retail innovation. By participating in DSS, Club Apparel is not just providing an exceptional shopping experience but also contributing to the broader economic landscape of Dubai. This is part of our continued commitment to drive retail excellence and offer outstanding value to our customers, supporting Dubai's mission to remain at the forefront of the global retail industry."

The DSS is a pivotal event, organized in collaboration with the Dubai Festivals and Retail Establishment, aimed at transforming Dubai into a premier shopping and entertainment hub. It plays a crucial role in boosting the retail and tourism sectors by offering unique experiences and exclusive rewards, consequently solidifying Dubai’s reputation as a leading international shopping destination.