BOSS Joins Forces With Samsonite To Launch An Innovative Aluminium Luggage Collection

BOSS and Samsonite have joined forces to launch the "Departures" campaign, showcasing their exclusive aluminium luggage capsule collection. The collaboration reflects both brands' dedication to premium quality, innovation, and timeless design with a unique twist. The campaign features a specially crafted set where travellers board an oversized suitcase instead of a plane, illustrating the limitless possibilities of this partnership.

The BOSS | Samsonite capsule collection is designed to complement BOSS' recent collections, embodying the brand's ethos of self-determination and sophisticated tailoring. Fashion-forward travellers who value exploration without compromising on style will appreciate this sleek luggage range. Made from high-quality aluminium, the suitcases are adorned with an anodized signature BOSS monogram pattern, ensuring a pristine and long-lasting finish. The interior linings boast the iconic BOSS camel colour and prominent branding, while spacious compartments and adjustable packing straps provide ease of organisation.

Distinctive Features and Availability

The collection's tailored look is further enhanced by co-branded leather handles featured throughout. These captivating suitcases will be available in limited edition at selected BOSS and Samsonite stores, as well as on their respective websites. Four models are offered: a cabin suitcase, two check-in suitcases, and a trunk.

Kyle Gendreau, CEO of Samsonite, expressed excitement about collaborating with BOSS, as both brands share a commitment to delivering high-performance products through extensive research, exceptional quality, engineering, and craftsmanship. Shaheen Jamil, CEO of Samsonite Middle East, also highlighted that the collaboration embodies Samsonite's core values of innovation and sustainability while ensuring comfort and ease of usage for discerning travellers.

Samsonite is a world-leading luggage brand founded in 1910 with a legacy in trendsetting travel solutions. BOSS is the core brand of HUGO BOSS, one of the leading companies in the global premium apparel market.