Beyond ONE Expands Regional Footprint With Sustainability Focus From Dubai To Riyadh

Beyond ONE is revolutionizing the concept of workplace environments in the Middle East and Latin America, with its recent office openings in Riyadh, Saudi Arabia, and its sustainability-centric headquarters in Dubai.

The company, which powers Virgin Mobile's operations in these regions, is setting new standards for office design, employee empowerment, and environmental stewardship.

In Dubai, Beyond ONE has crafted a headquarters that doubles as a wellness retreat and a model of eco-friendly design. The space is recognised for its innovative approach to combining productivity with wellbeing, featuring hybrid collaboration areas, elements that bring nature indoors, and an abundance of natural light.

"We're not just building spaces, we are crafting environments that inspire creativity, nurture wellbeing, and minimise our ecological footprint," stated a member of Beyond ONE's Dubai design team.

This philosophy is evident in the unique attributes of their Dubai office, which is designed to feel like a second home for its occupants, with its adaptive workspaces, use of natural materials, ergonomic designs, and energy-efficient systems.

Expanding its footprint, Beyond ONE has also launched a new office in Riyadh, reinforcing its presence in Saudi Arabia. This office, which serves as the hub for Virgin Mobile KSA, FRiENDi Mobile, and FRiENDi Pay, aligns with the Saudi Vision 2030 by fostering a culture that prioritizes people. The Riyadh office champions inclusivity and local talent development, boasting a workforce that comprises 85% Saudi nationals and 35% women.

"Beyond One KSA is envisioned as a tranquil office sanctuary where humans come first. Lush, embedded gardens weave through spaces of soft neutral palettes and natural woods, blurring the boundary between indoors and nature. It's more than a workplace, it's a place you want to be, and a place you want to thrive," explained Mahsa Gholizadeh, founder and creative director of DBM Studio.

Yaarob Al-Sayegh, CEO of Beyond ONE Saudi Arabia, further emphasised the strategic importance of their Riyadh office, stating, "Our investment in Riyadh reflects our strategic priorities and our promise to deliver the same empowering, people-focused experience to our Saudi team as globally."

Sustainability is a cornerstone of Beyond ONE's operations, influencing everything from the recycled and locally sourced materials used in construction to the energy-efficient lighting, climate control, and indoor plants that enhance air quality and mood. These efforts underscore Beyond ONE's dedication to creating work environments that are not only adaptable to changing work styles but also environmentally responsible.