Beyond October Returns for Its 11th Year, Empowering Cancer Warriors at Daftar DIFC

The Beyond October Cancer Awareness Campaign, now in its 11th year, will take place at Daftar DIFC on October 30, 2025. This, led by Dubai-based journalist Manju Ramanan, aims to create a supportive community for women cancer. The is hosted by DAFTAR AT DIFC and supported by Innara by Guddi Bajaj, Playfield Entertainment, Enchanteur, JYK, and Teejay Packers.

The campaign offers a platform for cancer warriors to share their experiences. "Over the last decade of the campaign, we have lost a few cancer warrior friends such as Asma Nabeel and recently Sharon Baloche but we salute their indomitable spirit and their intense fight against cancer," says Manju Ramanan. This year’s theme is 'No One Walks Alone,’ honouring the support from friends and family of those affected.

Guddi Bajaj, founder of Innara, expresses her commitment: "As the founder of Innara, I am deeply honored to support the Beyond October: 'No One Walks Alone' campaign for breast cancer awareness. This initiative holds special meaning for me, as it reflects our collective commitment. Together, we can turn awareness into action and support women on this journey."

Isheeta Sharma of Daftar shares her thoughts: "Hosting this event at Daftar is a heartfelt privilege. The resilience and spirit of cancer warriors remind us what true strength looks like. We're proud to be a small part of a cause that celebrates hope and healing." Media partners include Zee Group, 100.3 Talk FM, Khaleej Times Newspaper, WKND Magazine, and India's The Glitz magazine.

Beyond October extends its efforts throughout the year despite focusing events in October. It aims to build a community enriched with stories from resilient cancer warriors while raising awareness about their lives.